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video length: 2 min.

Inventive talent

The art of viewing

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“People have two eyes for a reason. You see more. You appreciate more. It’s a greater viewing experience.” Dale Forbes, Head of Strategic Business Development at SWAROVSKI OPTIK

Since 1949, SWAROVSKI OPTIK, has been developing, designing, and manufacturing long-range optical products of the highest precision for demanding users.

Explore the story behind the development of the BTX binocular spotting scope, a groundbreaking invention that revolutionized the industry. Franz Erler, Head of Quality Assurance, talks about the beginnings, when we decided to enter the birding market and developed the AT80. Delivering incredible optical performance combined with innovative ways to make the viewing experience even better motivated us to invent a binocular scope, according to Dale Forbes, Head of Strategic Business Development. Sebastian Wachsmuth, Development Engineer, and Martin Gabl, Head of Process Development, recount the technical challenges we faced in designing and producing the BTX.

Swarovski Optik Miracle of Migration Birding ATX BTX Spotting scope
Listen to the tale of the world’s first binocular with wrap-around grip – the EL – as told by Franz Erler, Head of Quality Assurance. Although originally developed by SWAROVSKI OPTIK for the birding community, the EL binoculars quickly gained popularity among hunters too thanks to their light weight, swift focusing mechanism, and easy handling, as Daniel Rotter, Head of Test and Measurement knows. Thanks to the EL’s high complexity, it took our competition quite a while to catch up.
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