Facts and Figures

Sport optics of the highest precision made in Tyrol

Founded in 1949, SWAROVSKI OPTIK specializes in the development and manufacturing of sport optics of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding hunters, birders and outdoor enthusiasts. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design.

SWAROVSKI OPTIK has enjoyed strong economic growth for decades, increasing turnover from 31.7 million euros in 1993 to 195 million euros in 2024. Over the same period, the number of workers worldwide has grown from 380 to more than 1000.

Environmental sustainability is key for SWAROVSK OPTIK. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment friendly production and its long-term commitment to selected nature conservation projects.

Learn more about our social responsibility

We do everything, in all conscience, to ensure that our company acts as a custodian of the family business and SWAROVSKI OPTIK community for our successors. We are not thinking just about the next five or ten years, but about future generations. We are doing everything, with foresight, to ensure that our company will continue to run as a family concern in the future. We must be versatile and flexible so that we remain what we are. With this in mind, we also pursue our corporate objectives: the sustainable rise in company and brand value, global market leadership even in volatile times, profitable growth, and safeguarding jobs.

The SWAROVSKI Group is a company run by the fifth generation of the family.

Part of the Swarovski group

Family owned business

SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and sustainable corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role.

Strong local roots

Ever since the company was founded in 1949, the vast majority of the development and manufacturing process for SWAROVSKI OPTIK products has taken place at the company’s main site in Absam, Tyrol. This commitment to the local region will continue into the future. Making our products in Absam is part of our identity at SWAROVSKI OPTIK. The staff, their expertise, state-of-the-art technology, and the unique setting have shaped the brand and our values for many decades. We are absolutely committed to this location and our roots.

39,000The factory covers an area of 39,000 m² (420,000 ft2)

9,800The product rangeconsists of some 9,800 active parts (excluding spare parts).

125machines are used in production, including 90 CNC machines.

From Tyrol into the world

For years, this international company has been working hard to develop new markets. Today, 91 % of all SWAROVSKI OPTIK products are exported. The company is present in 92 countries, 47 of which have direct delivery. The core markets are Europe and North America. Being a global market leader is the goal of our company alongside achieving profitable growth and ensuring secure jobs.

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Showroom Absam

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