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The world’s first SWAROVSKI OPTIK Store

SWAROVSKI OPTIK wants to inspire people to love and care for nature. Only those who look closely and consciously appreciate the moment can recognize the beauty of nature around us and the need to protect it. Experience our brand and our convictions for yourself: in the world’s first SWAROVSKI OPTIK Store. Chat with us and try out our latest products.

K23 SWAROVSKI OPTIK Store Wattens 005
Icon pinWhere to find us

Kristallweltenstraße 1
6112 Wattens, Austria
Tel.: +43 52245003895

672 SWARO 20 Icons GuidedSelling DaylightOpening hours

The SWAROVSKI OPTIK Store at the Swarovski Kristallwelten in Wattens is open daily from 10 a.m. until 7 p.m.

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A place for nature lovers

Step inside and discover a space infused with the love of nature. On the back walls, vertical strips of wood create an impression of depth, inspired by forest views. A clay wall, stones from a nearby quarry, and a striking tree rootstock bring the natural world inside, while the large glass frontage creates a seamless transition to the outdoor environment and opens up amazing views. The roof of the new SWAROVSKI OPTIK Store is covered with lush greenery consisting of local plants such as ivy, wild grapevine, hops, and grasses.

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Long-range optics up close

In an area of around 50 square meters (538 square feet), you can browse a wide range of binoculars and spotting scopes – from the compact foldable CL family to the powerful NL Pure, and the modular spotting scopes from the ATX/STX series. You can also discover practical and sophisticated accessories, as well as our range of clothing. Try out the latest products and take advantage of expert advice.

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Pause and savor the moment

A cozy lounge area invites visitors to relax and enjoy stunning views of the Tyrolean mountain scenery. If you happen to feel thirsty, you can fill your drinking bottle with crystal-clear spring water in the middle of the store. What’s more, SWAROVSKI OPTIK WB insulated water bottles are available for sale in the store, which can even be engraved for you while you wait.
‘See the unseen’ also applies outside the store. Thanks to the SWAROVSKI OPTIK MEX e-bike, visitors can easily try out a wide range of long-range optics directly on site.

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We are looking forward to seeing you!
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