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Sport optics of the highest precision made in Tyrol

Founded in 1949, SWAROVSKI OPTIK specializes in the development and manufacturing of sport optics of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding hunters, birders and outdoor enthusiasts. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design.

SWAROVSKI OPTIK has enjoyed strong economic growth for decades, increasing turnover from 31.7 million euros in 1993 to 197 million euros in 2023. Over the same period, the number of workers worldwide has grown from 380 to more than 1000.

Environmental sustainability is key for SWAROVSK OPTIK. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment friendly production and its long-term commitment to selected nature conservation projects.

Learn more about our social responsibility
We do everything, in all conscience, to ensure that our company acts as a custodian of the family business and SWAROVSKI OPTIK community for our successors. We are not thinking just about the next five or ten years, but about future generations. We are doing everything, with foresight, to ensure that our company will continue to run as a family concern in the future. We must be versatile and flexible so that we remain what we are. With this in mind, we also pursue our corporate objectives: the sustainable rise in company and brand value, global market leadership even in volatile times, profitable growth, and safeguarding jobs.
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Who we are

Management Board

From left to the right: Andreas Gerk (CTO), Stefan Schwarz (CEO), Thomas Saller (CFO)

The SWAROVSKI Group is a company run by the fifth generation of the family.

Part of the Swarovski group

Family owned business

SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and sustainable corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role.

Strong local roots

Ever since the company was founded in 1949, the vast majority of the development and manufacturing process for SWAROVSKI OPTIK products has taken place at the company’s main site in Absam, Tyrol. This commitment to the local region will continue into the future. Making our products in Absam is part of our identity at SWAROVSKI OPTIK. The staff, their expertise, state-of-the-art technology, and the unique setting have shaped the brand and our values for many decades. We are absolutely committed to this location and our roots.

39,000The factory covers an area of 39,000 m² (420,000 ft2)
9,800The product rangeconsists of some 9,800 active parts (excluding spare parts).
125machines are used in production, including 90 CNC machines.

From Tyrol into the world

For years, this international company has been working hard to develop new markets. Today, 91 % of all SWAROVSKI OPTIK products are exported. The company is present in 92 countries, 47 of which have direct delivery. The core markets are Europe and North America. Being a global market leader is the goal of our company alongside achieving profitable growth and ensuring secure jobs.

About us - how we act - Nature and species conservation - worldmap


Global market leader

We cannot stay at home and simply wait for customers to call. Instead, we have to go out into the world and make our products and services accessible to people wherever they are. Thus, we have to speak foreign languages, know our customers and – despite our strong roots in the beautiful region of Tyrol – make the world our home. Below you see our international subsidiaries in alphabetical order.

About us - company - showroom - Rucksack ID 1462637

Sales Office

Daniel‐Swarovski‐Straße 70,
6067 Absam, Austria
Phone: +43/5223/511‐0
Email: info‐

Sales Office

Preenakker 23
1785 Merchtem
Phone: 02 / 620 14 00, (NL) 0800 022 19 63
Emial: info‐

Sales Offices

Daniel‐Swarovski‐Straße 70, 6067 Absam, Austria 
Phone: +43/5223511‐0
Eastern Europe: 
T. Žebrausko g. 19‐1, LT‐14188, Vilnius, Lithuania 
Phone: +370 6873 1515 
Email: info‐
West Balkan: 
Rige OD Fere 11, 11000 Belgrad, Serbia 
Phone: +381 6325 7815 
Email: info‐
Hungary / Rumania: 
Rakoczi ut 64, 1074 Budapest, Hungary 
Phone: +36 30 3312161 
Email: info‐
Czech Republic and Slovenia: 
U Palenice 290, CZ 686 04 Kunovice, Czech Republic 
Phone: +420 602 423816 
Email: info‐
Ul. M. Handelsmana 13/1, 51‐605 Wrocław, Polska 
Phone: +48 668 054 044 

Sales Office

9, rue du Faubourg Poissonnière, 75009 Paris 
Phone: +33 01 48 01 92 80
Email: info‐

Sales Office

Heilig‐Geist‐Straße 44
83022 Rosenheim, Germany
Phone: +49/8031/400 78‐0
Email: info‐

Sales Office

Piazza Renato Simoni 1, I‐37122 Verona     
Phone: +39 045 8349069
Email: info‐

Sales Offices

Delivery Address: Swarovski Optik Nordic AB, Stora skuggans väg 12B, 115 42 Stockholm, Sweden       
Invoice Address: Swarovski Optik Nordic AB C/o EkonomiLänken AB Box 726, 191 27 Sollentuna  
Schweden/ Sverige:  Phone: +46 8 544 715 40  Email: info‐
Denmark/ Danmark:  Phone: +45 702 027 09  Email: info‐ 
Finland/ Suomi: Phone: +358 3364 1354 Email: info‐
Norwegen/ Norge: Phone: +47 226 777 10  Email info‐

Sales Offices and Distributors

Daniel‐Swarovski‐Strasse 70, 6067 Absam, Austria 
Phone: +43/5223511‐0 

Middle East 
P O Box, 113220, Abu Dhabi, United Arab Emirates 
Phone: +971 55 9560764 

SWAROVSKI OPTIK (Shanghai) Co., Ltd.
Phone: +86 (021) 63306835


Phone: +852 (2969) 6165

Swarovski Australia PTY LTD         
Phone: +61 (02) 8345 7208         

Swarovski International (NZ) Ltd. 
Phone: +64 (04) 595 4286


Swarovski North America LTD 
2 Slater Road, Cranston, RI 
Phone: +1 401 734 1800
Phone: US: +1 800 – 426 ‐ 3089 

Direct Sales Office

Bernstrasse 281
4852 Rothrist, Switzerland 
Phone: Tel. +41 / 62 / 398 32 33
Email: info‐

Sales Office

Swarovski Optik UK & Ireland Ltd.
Suite 6 Gatwick House, Peeks Brook Lane, Horley, RH6 9ST
Phone: +44 56 0109 2600
Email: info‐