Customer ServiceMO - TH 8:00 - 17:00 AND FR 8:00 - 12:0000800 3242 5056customerservice@swarovskioptik.com

Dealer LocatorFind dealers near your locationGo to Dealer Locator

Long-range optics of the highest precision made in Tyrol

Founded in 1949, the SWAROVSKI OPTIK specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding hunters, birders and outdoor enthusiasts. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design.

SWAROVSKI OPTIK has enjoyed strong economic growth for decades, increasing turnover from 31.7 million euros in 1993 to 163.5 million euros in 2020. Over the same period, the number of workers worldwide has grown from 380 to more than 1000.

Environmental sustainability is key for SWAROVSK OPTIK. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment friendly production and its long-term commitment to selected nature conservation projects.

Learn more about our social responsibility
development turnover Swarovski Optik
We do everything, in all conscience, to ensure that our company acts as a custodian of the family business and SWAROVSKI OPTIK community for our successors. We are not thinking just about the next five or ten years, but about future generations. We are doing everything, with foresight, to ensure that our company will continue to run as a family concern in the future. We must be versatile and flexible so that we remain what we are. With this in mind, we also pursue our corporate objectives: the sustainable rise in company and brand value, global market leadership even in volatile times, profitable growth, and safeguarding jobs.Carina Schiestl-Swarovski
The four members of the Management Board of SWAROVSKI OPTIK, Thomas Saller, Gerd Schreiter, Carina Schiestl-Swarovski, Stefan Hämmerle

Who we are

Management Board


From left to the right: Thomas Saller (CFO), Gerd Schreiter (CTO), Carina Schiestl-Swarovski (CEO), Stefan Hämmerle (CMO, CSO)

The SWAROVSKI Group is a company run by the fifth generation of the family.

Part of the Swarovski group

Family owned business


SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and sustainable corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role.

Strong local roots

Ever since the company was founded in 1949, the vast majority of the development and manufacturing process for SWAROVSKI OPTIK products has taken place at the company’s main site in Absam, Tyrol. This commitment to the local region will continue into the future. Making our products in Absam is part of our identity at SWAROVSKI OPTIK. The staff, their expertise, state-of-the-art technology, and the unique setting have shaped the brand and our values for many decades. We are absolutely committed to this location and our roots.

39,000The factory covers an area of 39,000 m² (420,000 ft2)
9,800The product rangeconsists of some 9,800 active parts (excluding spare parts).
125machines are used in production, including 90 CNC machines.

From Tyrol into the world

For years, this international company has been working hard to develop new markets. Today, 91 % of all SWAROVSKI OPTIK products are exported. The company is present in 92 countries, 47 of which have direct delivery. The core markets are Europe and North America. Being a global market leader is the goal of our company alongside achieving profitable growth and ensuring secure jobs.

About us - how we act - Nature and species conservation - worldmap

International

Global market leader


We cannot stay at home and simply wait for customers to call. Instead, we have to go out into the world and make our products and services accessible to people wherever they are. Thus, we have to speak foreign languages, know our customers and – despite our strong roots in the beautiful region of Tyrol – make the world our home. Below you see our international subsidiaries in alphabetical order.

About us - company - showroom - Rucksack ID 1462637

Sales Office


Daniel‐Swarovski‐Straße 70,

6067 Absam, Austria

Phone: +43/5223/511‐0,

Email: info‐at@swarovskioptik.at

Sales Office


17, Rue de la Bienvenue, 1070 Bruxelles / Verwelkomingsstraat 17, 1070 Brussels 
Phone: 02 / 556 01 60, (NL) 0800 022 19 63
Emial: info‐be@swarovskioptik.com

Sales Offices


CEE: 
SWAROVSKI OPTIK Vertriebs GmbH 
Daniel‐Swarovski‐Straße 70, 6067 Absam, Austria 
Phone: +43/5223511‐0
Email: info@swarovskioptik.com
Eastern Europe: 
T. Žebrausko g. 19‐1, LT‐14188, Vilnius, Lithuania 
Phone: +370 6873 1515 
Email: info‐lt@swarovskioptik.com
West Balkan: 
Rige OD Fere 11, 11000 Belgrad, Serbia 
Phone: +381 6325 7815 
Email: info‐wb@swarovskioptik.com ,
Hungary / Rumania: 
Rakoczi ut 64, 1074 Budapest, Hungary 
Phone: +36 30 3312161 
Email: info‐hu@swarovskioptik.com ,
Czech Republic and Slovenia: 
U Palenice 290, CZ 686 04 Kunovice, Czech Republic 
Phone: +420 602 423816 
Email: info‐cz@swarovskioptik.com
Poland: 
Ul. M. Handelsmana 13/1, 51‐605 Wrocław, Polska 
Phone: +48 668 054 044 
info‐pl@swarovskioptik.com ,

Sales Office


9, rue du Faubourg Poissonnière, 75009 Paris 
Phone: +33 01 48 01 92 80
Email: info‐fr@swarovskioptik.com

Sales Office


Heilig‐Geist‐Straße 44

83022 Rosenheim, Germany

Phone: +49/8031/400 78‐0

Email: info‐de@swarovskioptik.com

Sales Office


SWAROVSKI OPTIK Italia S.R.L. 
Piazza Renato Simoni 1, I‐37122 Verona     
Phone: +39 045 8349069
Email: info‐it@swarovskioptik.com,

Sales Offices


SWAROVSKI OPTIK NORDIC AB 
Delivery Address: Arenavägen 27, 121 77 Stockholm, Sweden       
Invoice Address: DSP 1030, Box 203, 701 44 Örebro, Sweden, dsp1030@dispose.se  
Schweden:  Phone: +46 8 544 715 40  Email: info‐se@swarovskioptik.com
Denmark:  Phone: +45 702 027 09  Email: info‐dk@swarovskioptik.com 
Finland: Phone: +358 3364 1354 Email: info‐fi@swarovskioptik.com
Norwegen: Phone: +47 226 777 10  Email info‐no@swarovskioptik.com

Sales Offices and Distributors


Distributors:
SWAROVSKI OPTIK Vertriebs GmbH 
Daniel‐Swarovski‐Strasse 70, 6067 Absam, Austria 
Phone: +43/5223511‐0 
Email: info@swarovskioptik.com

Middle East 
P O Box, 113220, Abu Dhabi, United Arab Emirates 
Phone: +971 55 9560764 
Email: info@swarovskioptik.com

Swarovski Hong Kong 
Optic Division 
9/F King´s Road, HK‐ Quarry Bay, Hong Kong 
Phone: +852 (2969) 6165 
Email: info@swarovskioptik.com

Swarovski Australia PTY LTD       
Swarovski Optic Australia       
Shed 74,1 / 4D Huntley Street       
Alexandria NSW 2015       
Phone: +61 (02) 8345 7208         
Email: optik.sia@swarovski.com

Swarovski International (NZ) Ltd. 
Shop 3 
45 Queen Street, NZ‐1010 Auckland 
Phone: +64 (04) 595 4286
Email: optik.sia@swarovski.com

SONA


Swarovski North America LTD 
2 Slater Road, Cranston, RI 
Phone: +1 401 734 1800
Phone: US: +1 800 – 426 ‐ 3089 
Email: info@swarovskioptik.us, 

Direct Sales Office


Bernstrasse 281
4852 Rothrist, Switzerland 
Phone: Tel. +41 / 62 / 398 32 33
Email: info‐ch@swarovskioptik.com

Sales Office


Swarovski U.K. LTD. 
Perrywood Business Park, Honeycrock Lane, Salfords, Surrey RH1 5JQ 
Phone: +44 01737‐856812
Email: info‐uk@swarovskioptik.com