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We at SWAROVSKI OPTIK want to inspire people to love and care for nature.Carina Schiestl-Swarovski

What inspires us

SWAROVSKI OPTIK is a family firm, with strong roots in Tyrol, an area of exceptional beauty, and considers it its duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. What we want is for people to discover the world’s beauty with the eyes of the hawk and be able to enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.

Scheidseen Verwall Tirol
Alone man watch over valley to Sun.
Why we exist - our Purpose

SWAROVSKI OPTIK inspires people to love and care for nature. Our premium products sharpen the senses so that everyone may perceive the ever-present beauty of nature - and understand the need to protect it. We kindly invite you to let yourself be enchanted by the preciousness of the moment, so that you may fall in love with Mother Nature again. 

Scenic view, Heiligkreuz, Alta Badia South Tyrol, Italy
Swarovski Optik APPRECIATING THE GIFTS OF NATURE mountain landscape in the green Alps
OUR VISION - SEE the unseen

SWAROVSKI OPTIK brings people closer to the preciousness of the moment and shares with them the joy of observing and the fascination for the beautiful and hidden. The world belongs to those who can see beauty. Experience the moment.

"Every observation becomes a revelation, every moment an unforgettable experience. Let’s allow ourselves to be deeply moved by our experiences and feel that we are at one with the world around us. Then we feel a sense of love for all living creatures, which instinctively makes us seek to protect nature and preserve biodiversity."#fortheloveofnature
Sunset at the Baltic Sea landscape light ID:1399377

Essential for all life on earth

In the beginning there was the light

Many impressive and spectacular aspects of the “mystery of light” are revealed in nature: sunsets, the Northern Lights, rainbows, and mirages have always held us in their thrall. Wilhelm Swarovski was particularly fascinated by the light emitted by stars.

Carina Schiestl-Swarovski - walking dogs - forest - front - C 336 bearb


Carina Schiestl-Swarovski

"My favorite thing is to walk through the forest with my dogs. I love the smell of the mossy forest floor. The wind caresses my cheeks and my ears are filled with a gentle symphony: Birds chirping, leaves rustling, the brook's water babbling. Every step is cushioned by the soft forest floor. My breath deepens. My thoughts come to rest. The vision becomes wider. Many things appear in a new light. I return to everyday life refreshed, content, and balanced. My well-being, health, and mood improve. Sometimes happiness literally lies at our doorstep."

Learn more about the healing power of nature

How all fits together

Since its foundation by Wilhelm Swarovski in 1949, SWAROVSKI OPTIK has become one of the world’s leading manufacturers of high precision long-range optical instruments for hunters, birders and outdoor enthusiasts. SWAROVSKI OPTIK focus on the things that have made us strong for so many years: our vision, our values, our purpose, the people in our company, and the long-term relationships with our partners

Our purpose is our raison d'être, our values the foundation that has given us a guideline for stability for more than 7 decades.
Iceland Hunters landscape lake CLOSER 2020 ID:1452040
Landscape with mountains and sun ID:1230592
Forest Beech forest with sun landscape ID:1524247