Since 1949, SWAROVSKI OPTIK has been inventing, designing, and manufacturing long-range optical products of the highest precision for demanding users. We stand for visionary thinking, quality, courage, respect, and love of nature. It makes us very proud that our innovations have repeatedly revolutionized the industry.
Listen to the tale of the world’s first binocular with wrap-around grip – the EL – as told by Franz Erler, Head of Quality Assurance. Although originally developed for the birding community, the EL binoculars quickly gained popularity among hunters too thanks to their light weight, swift focusing mechanism, and easy handling, as Daniel Rotter, Head of Test and Measurement knows. Thanks to the EL’s high complexity, it took our competition quite a while to catch up.