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One with nature: Icelandic experiences with the SWAROVSKI OPTIK NL Pure, Kria looking through the NL Pure - Photo by gunnar gudmundssonOne with nature: Icelandic experiences with the SWAROVSKI OPTIK NL Pure, Kria looking through the NL Pure - Photo by gunnar gudmundssonOne with nature: Icelandic experiences with the SWAROVSKI OPTIK NL Pure, Kria looking through the NL Pure - Photo by gunnar gudmundsson

How the NL Pure unites a generation

At one with nature

It’s 2009. SWAROVSKI OPTIK has just released the EL SWAROVISION – a product that brings delight to nature enthusiasts around the world. Fifteen years ago, the binoculars didn’t just impress the hunting community, they also appealed to a whole new group of people: the nature fans in “generation nature.”

Ben Knoot observing the area with the NL Pure 42 binoculars
Photography: Ben Knoot, nature guide and photographer from the USA
#seetheunseen

“Swarovski Optik’s clarity, quality and attention to detail have created products that allow you to see detail and aspects of wildlife and nature that would be missed otherwise.”

A tradition of innovation

But it wouldn’t be SWAROVSKI OPTIK if the wheels of innovation didn’t keep turning. The same year, the teams in product development deliberated over what the next big thing after the EL line should be. “The best ideas always came from the people who drew on their diverse experiences and perspectives,” recalls Dale Forbes, Head of Strategic Business Development.

“We don’t just work perfectly as a team – we also engage with the many people out there who love observing nature through binoculars as much as we do.”Dale Forbes, Head of Strategic Business Development

A clear view of the goal

“We were aware from the outset how difficult it would be to top the EL binoculars,” Dale explains, but innovative spirit prevailed. “We optimized the handling and ergonomics and also wanted to set new standards with the optics.” With a clear view of these three goals, the team developed one prototype after another, brainstormed countless new ideas, and in the end had a product in their hands that was perfect for a generation that wants to broaden their horizons endlessly: generation nature.

K24 mauritius images 2D8D33E ID: 2012968
Iceland Hunters Alma, Gunnar and Kria ID:1452048
#onewithnature moment

“We heard a fox while out on a walk, and I spotted it really quickly using the NL Pure. The field of view is so large that we were able to observe the animal even at dusk.”
Gunnar Guðmundsson and Alma Rún Vignisdóttir, hunters from Iceland

Binoculars by and for generation nature

Since being released in 2020, the NL Pure has evolved into a whole product family and is the ideal companion for a generation whose top priority is nature and limitless freedom.

SWAROVSKI OPTIK NL Pure family
NL Pure 52ONE THAT DISCOVERS MOREIdentification of critical details, even in difficult conditions: the NL Pure 52 impresses with excellent performance combined with extremely comfortable handling.
NL Pure 42ONE FOR NEW INSIGHTSHowever high your requirements may be when it comes to binoculars, the NL Pure 42 will meet every need and preference.
NL Pure 32ONE FOR EVERYWHEREGroundbreaking optical performance – packed into the smallest possible package: the NL Pure 32 accompanies you wherever you may go for unprecedented viewing experiences.
SWAROVSKI OPTIK NL Pure 42 binoculars from above while stalking in Nebraska

John DePalma, photographer and hunter from the USA

#fortheloveofnature


“Nature to me means freedom. Freedom to roam. Freedom to explore, Freedom to pursue my passions. Freedom to do the things I want and love to do. My work and my life away from work are my passions – I never head out into the field for work or play without my Swarovskis.”

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“We were hunting in the Southern Alps when a rare New Zealand Falcon swooped down close over our heads to let us know we were entering its territory. It was incredible to watch. I have always thought the Northern Goshawk in the Swarovski Optik logo looks very similar to the New Zealand Falcon, so it was a nice introduction for the NL Pures into the field!”Willy Duley, hunter from New Zealand
SWAROVSKI OPTIK NL Pure binoculars gazing in New Zealand