IN NATURE AS AT SWAROVSKI OPTIK – EVERY LITTLE DETAIL COUNTS, EVERYTHING HAS ITS PURPOSE. FROM INSPIRATION TO INNOVATION. A CLOSER DESIGN SPECIAL STORY.
“Look deep into nature, and then you will understand everything better.” These are the words of Albert Einstein (1879–1955), who loved to regularly immerse himself in the seemingly simple things of life and nature. This led him to consider all kinds of relationships. His research and findings went on to revolutionize the natural sciences.
Nature teaches us everything, we just have to take a closer look. It can inspire us in every respect. This has been the focus of SWAROVSKI OPTIK from the very start. Wilhelm Swarovski, who founded the company in 1949, saw nature as a refuge, a source of inspiration, and a test bed for new products. 70+ years on, nothing has changed. Today, nature still provides us with an infinite source of new ideas. We are guided by it and look to it for inspiration when developing, designing, and manufacturing products that allow people around the globe to experience their surroundings with greater intensity.
We believe that consciously engaging with the beauty of nature reveals things that enrich our lives. In this way, fleeting moments often become unique experiences that touch us at our core.
SWAROVSKI OPTIK seeks to spark a love of nature in as many people as possible and encourage them to treat it with the care and respect required of a guest. This is our mission, our raison d’être. Every day, we do our best to ensure that our high-precision, long-range optical instruments help people to focus on the beauty of nature and the need to preserve it. We want them to be endlessly captivated by it and fall in love with it again and again.
Alongside certain functional aspects, SWAROVSKI OPTIK products are clearly designed with beauty in mind. We focus on the essentials by giving them perfect proportions and a truly distinctive look. We follow this design approach in all our products. Every design concept has to clearly bear our signature, stand out from the crowd, and always reflect our love of nature.
We give ourselves the freedom to take a whole new approach to long-range optics, to make the impossible possible, and push the boundaries of physics. We are driven by one question: How can we make our products even better, more ergonomic, easier to use, and more sustainable? The aim is to find the perfect balance between outstanding optics, unique functions, and superb ergonomics. We then combine this with a distinctive appearance and color scheme. In this context, “design” is not only about making our products more beautiful, but also about rethinking them in their entirety
This was the principle behind some of our previous ground-breaking products, such as the wrap-around grip on the EL binoculars, the modular design of the ATX, STX, and BTX spotting scopes, the totally new shape of the NL Pure binoculars, and the clean, timeless design of the CL Curio. Our SWAROVISION technology and field flattener lenses have redefined the concept of optical quality. As quality leaders driven by innovation, at SWAROVSKI OPTIK we believe we have a duty to constantly improve what is good, to surprise people, and to exceed their expectations – with precision, innovation, and a comprehensive service package.
Every SWAROVSKI OPTIK product is a promise of quality, intrinsic value, and functional yet beautiful design. And there is a story behind every product. Tales about how you can put the whole world in your pocket with the CL Pocket, about the curiosity stimulated by the CL Curio, the elegance of the CL Companion NOMAD, the freedom to experience more provided by the CL Companion, the beauty of the ATX Interior, the intense experiences delivered by the NL Pure, and the vision of both the company and the ST Vista.