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Campex

SWAROVSKI OPTIK

Since as early as 2013, SWAROVSKI OPTIK has persued direct engagement with end consumers, reaching out through various channels such as our retail store in Wattens, online platforms, trade fairs, Mobile Experience initiatives, and the innovative CAMPEX concept. CAMPEX, derived from "Camp" and "Experience," epitomizes our commitment to glocalization – offering a global brand experience in a local setting. CAMPEX represents more than just a hybrid office, showroom, and consumer store; it's a platform for immersive experiences tailored to our target groups: Hunting, Birding, and Outdoor. Visitors to CAMPEX not only have the opportunity to see and feel our products but also to experience them in the environments they were designed for.

Campex Valley - Casellacce

SWAROVSKI OPTIK Campex Italy


La mission de SWAROVSKI OPTIK est d’inciter les personnes à aimer et à prendre soin de la nature en les rapprochant de la préciosité de l’instant. Sur notre nouveau site italien, CAMPEX Le Casellacce, cette devise a été mise en pratique en 2020. La ferme traditionnelle d’agritourisme propose non seulement un restaurant, mais également une salle d’exposition SWAROVSKI OPTIK avec un salon, un magasin et bien davantage. Les visiteurs peuvent profiter d’activités telles que des visites captivantes et des expériences au grand air.

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campex stockholm

SWAROVSKI OPTIK Campex Stockholm


With the launch of CAMPEX Stockholm, SWAROVSKI OPTIK has created a completely new way of interacting with its consumers, offering a global brand experience in a local setting and a unique way for visitors to explore SWAROVSKI OPTIK’s solid portfolio of high-quality sport optics. CAMPEX Stockholm is situated in the beautiful natural landscape of Norra Djurgården and provides a special place for both the curious general public and birding, hunting, and nature enthusiasts. Somewhere they can not only see and touch the products but also experience them in the environment they were created for.

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