Since as early as 2013, SWAROVSKI OPTIK has persued direct engagement with end consumers, reaching out through various channels such as our retail store in Wattens, online platforms, trade fairs, Mobile Experience initiatives, and the innovative CAMPEX concept. CAMPEX, derived from "Camp" and "Experience," epitomizes our commitment to glocalization – offering a global brand experience in a local setting. CAMPEX represents more than just a hybrid office, showroom, and consumer store; it's a platform for immersive experiences tailored to our target groups: Hunting, Birding, and Outdoor. Visitors to CAMPEX not only have the opportunity to see and feel our products but also to experience them in the environments they were designed for.
SWAROVSKI OPTIK Campex Italy
施华洛世奇光学的使命是让人们更近距离体验当下的珍贵时刻，激发人们对自然的热爱与关注。2020年，这一理念在我们位于意大利的新办公室CAMPEX Le Casellacce被付诸实践。传统意式农舍风格的建筑不仅是餐厅所在地，也是施华洛世奇光学公司的展厅，设有休息区、商店等功能区。充满惊喜的观光和户外体验等活动值得游客期待。
SWAROVSKI OPTIK Campex Stockholm
With the launch of CAMPEX Stockholm, SWAROVSKI OPTIK has created a completely new way of interacting with its consumers, offering a global brand experience in a local setting and a unique way for visitors to explore SWAROVSKI OPTIK’s solid portfolio of high-quality sport optics. CAMPEX Stockholm is situated in the beautiful natural landscape of Norra Djurgården and provides a special place for both the curious general public and birding, hunting, and nature enthusiasts. Somewhere they can not only see and touch the products but also experience them in the environment they were created for.