What inspires us
SWAROVSKI OPTIK is a family firm, with strong roots in Tyrol, an area of exceptional beauty, and considers it its duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. What we want is for people to discover the world’s beauty with the eyes of the hawk and be able to enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.
SWAROVSKI OPTIK inspires people to love and care for nature. Our premium products sharpen the senses so that everyone may perceive the ever-present beauty of nature - and understand the need to protect it. We kindly invite you to let yourself be enchanted by the preciousness of the moment, so that you may fall in love with Mother Nature again.
SWAROVSKI OPTIK brings people closer to the preciousness of the moment and shares with them the joy of observing and the fascination for the beautiful and hidden. The world belongs to those who can see beauty. Experience the moment.
Essential for all life on earth
In the beginning there was the light
Many impressive and spectacular aspects of the “mystery of light” are revealed in nature: sunsets, the Northern Lights, rainbows, and mirages have always held us in their thrall. Wilhelm Swarovski was particularly fascinated by the light emitted by stars.
CEO, SWAROVSKI OPTIK
Carina Schiestl-Swarovski
"My favorite thing is to walk through the forest with my dogs. I love the smell of the mossy forest floor. The wind caresses my cheeks and my ears are filled with a gentle symphony: Birds chirping, leaves rustling, the brook's water babbling. Every step is cushioned by the soft forest floor. My breath deepens. My thoughts come to rest. The vision becomes wider. Many things appear in a new light. I return to everyday life refreshed, content, and balanced. My well-being, health, and mood improve. Sometimes happiness literally lies at our doorstep."
How all fits together
Since its foundation by Wilhelm Swarovski in 1949, SWAROVSKI OPTIK has become one of the world’s leading manufacturers of high precision long-range optical instruments for hunters, birders and outdoor enthusiasts. SWAROVSKI OPTIK focus on the things that have made us strong for so many years: our vision, our values, our purpose, the people in our company, and the long-term relationships with our partners
