Skip to main content




K19 ATX 115 perspektivisch HRes RGB - lens cropped

Product & Technical Services, Tips & Care, Tutorials, Downloads, Declarations of conformity

Customer ServiceMO - TH 8:00 - 17:00 AND FR 8:00 - 12:0000800 3242

Dealer LocatorFind dealers near your locationGo to Dealer Locator
Your language:
We at SWAROVSKI OPTIK want to inspire people to love and care for nature.
00:00 / 00:00

What inspires us

SWAROVSKI OPTIK is a family firm, with strong roots in Tyrol, an area of exceptional beauty, and considers it its duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. What we want is for people to discover the world’s beauty with the eyes of the hawk and be able to enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.

Scheidseen Verwall Tirol
Alone man watch over valley to Sun.
Why we exist - our Purpose

SWAROVSKI OPTIK inspires people to love and care for nature. Our premium products sharpen the senses so that everyone may perceive the ever-present beauty of nature - and understand the need to protect it. We kindly invite you to let yourself be enchanted by the preciousness of the moment, so that you may fall in love with Mother Nature again. 

Scenic view, Heiligkreuz, Alta Badia South Tyrol, Italy
Swarovski Optik APPRECIATING THE GIFTS OF NATURE mountain landscape in the green Alps
OUR VISION - SEE the unseen

SWAROVSKI OPTIK brings people closer to the preciousness of the moment and shares with them the joy of observing and the fascination for the beautiful and hidden. The world belongs to those who can see beauty. Experience the moment.

"Every observation becomes a revelation, every moment an unforgettable experience. Let’s allow ourselves to be deeply moved by our experiences and feel that we are at one with the world around us. Then we feel a sense of love for all living creatures, which instinctively makes us seek to protect nature and preserve biodiversity."#fortheloveofnature
K19 Neusiedlersee andreschoenherr DSC5497-2

How do you unwind

from the stresses of daily life?

Many of us feel a longing to head outdoors and spend time in nature to restore our energy.
And rightly so! Many studies show just how beneficial it is for us to be close to nature.

Read more
CL Pocket in Hand H

Swarovski Optik

stands for love of nature

How does hunting contribute to the preservation of natural habitats? Interview with Carina Schiestl-Swarovski

Discover now
Iceland Hunters landscape lake CLOSER 2020 ID:1452040
Landscape with mountains and sun ID:1230592
Forest Beech forest with sun landscape ID:1524247

How all fits together

Since its foundation by Wilhelm Swarovski in 1949, SWAROVSKI OPTIK has become one of the world’s leading manufacturers of high precision optical instruments for hunters, birders and outdoor enthusiasts. SWAROVSKI OPTIK focusses on the things that have made us strong for so many years: our vision, our values, our purpose, the people in our company, and the long-term relationships with our partners.

Our purpose is our raison d'être, our values the foundation that has given us a guideline for stability for more than 7 decades.