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High-precision long-range optics on the road:


Reading time: 3 min.

How do you understand the value of binoculars? That’s right, by looking through them and experiencing precious moments. You need to see for yourself how it feels to get so close to nature without disturbing the animals. It is an amazing sensation that uplifts the soul and allows you to immerse yourself in the present moment. In our words, you


But how do we share this experience with as many people as possible? We knew that it was time for us to seek direct contact and venture with our binoculars and spotting scopes into their natural habitat: the outdoors.

Thus, the Mobile Experience was created. A vehicle that brings optical gear to the places were wildlife observation is happening. So that you may see for yourself what the fuss is all about. With the Mobile Experience, SWAROVSKI OPTIK developed a unique mobile brand experience. The Mobile Experience’s aim is to get closer to customers and enable as many people as possible to immerse themselves in the world of SWAROVSKI OPTIK and try out high-quality products. The Mobile Experience is therefore a fantastic opportunity to thoroughly test our binoculars and spotting scopes right away with expert guidance.

Event MEX 4

Mobile Experience


In 2018, we started in Central Europe and brought the first Mobile Experience to North America in 2019.

Mobile Experience, MEX, Sweden

Mobile Experience


Since then, we have managed to organize or attend over 500 events.

Event MEX 2

Mobile Experience


Even in 2021, we were able to continue this path adding another 20 Mobile Experience set ups ranging from small bike versions over trailers to event cars.


Would you also like to take a closer look and discover more? Then visit us at one of the Discover Nature Tour stops. From May to October , we are out and about in many countries around the world and look forward to meeting nature lovers like you. Get to know our brand, get expert advice and most importantly:

Test our binoculars on site