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For the perfect angle of a roof prism it is fixed by adhesion on a carrier materialFor the perfect angle of a roof prism it is fixed by adhesion on a carrier materialFor the perfect angle of a roof prism it is fixed by adhesion on a carrier material

Our company

Quality and innovation

Constantly improving what is good

This has been the SWAROVSKI OPTIK motto since day one. For us, this also means exceeding our customers’ expectations and surprising them time and again – with the precision of our products, with our innovative technology and with our comprehensive service.

Alps, Mont Blanc région, France, Switzerland
Stubaier Alps with hawk
What makes us so special

Wilhelm Swarovski, the founder of the company, saw nature as a refuge, a source of inspiration, and an experimenting ground for new products. “Habicht” in German does not only refer to the “Northern Goshawk”, a majestic bird of prey with the sharpest eyesight, but also the name of an iconic mountain in the Stubai Alps – the perfect symbol of what makes SWAROVSKI OPTIK so special. Keeping a keen eye on the highest quality at all times means surprising the firm’s customers again and again, surpassing their expectations with beautiful products, precision engineering, and attention to detail. This requires a coherent overall combination of looks, functionality, ergonomics, design, and service.

We believe in that what made us strong for so many years: our vision, our values, our purpose, the people in our company, and the long-term relationships with our partnersRead more about our values
Graphic Binoculars about aus company quality innovation
EL Range TA Tracking Assistant with Icon

Tracking Assistant


The integrated Tracking Assistant makes it much easier to track your prey by guiding you to where you fired your last shot. You can opt to use this program via your phone or your EL Range.

EL Range TA 10x42 on the ground, product still, HalltalSWAROVSKI OPTIK EL Range 32 binoculars


Redefinition of optical quality

The SWAROVISION technology redefined the concept of optical quality. Field Flattener lenses provide unprecedented peripheral definition, fluoride-containing HD lenses minimize color fringing, while optimized coatings ensure maximum color fidelity. Large eye relief offering a full field of view for those wearing eye glasses.

Learn more about the EL Family


It is only when you use a product every day that you can actually see how it works. This is why SWAROVSKI OPTIK continually strives to make improvements to the ergonomic design of its products. The EL Range with the FieldPro package will impress you not only with its long-range optics and functional aspects, but also with its new accessories.

Swarovski Optik El range binocular A GREAT HUNTING SEASON


The rotating strap connector adapts perfectly to any movement and can be quickly and silently fitted to your binoculars, thanks to the bayonet catch. The innovative cord fits in seamlessly with the design and does not get twisted.


The quick catch button is both elegant and functional. With a simple turn, the carrying strap can be secured to your ideal length within seconds to the length that feels most comfortable when you are out in the field.


With its particular shape, you can easily feel the measurement button, even when wearing gloves. The specific pressure point helps you measure the range accurately.

EL Range TA 10x42 hunter ID: 1542392


Experts in foresight

Since 1949, we at SWAROVSKI OPTIK have been inventing, designing, and manufacturing sport optics of the highest precision for demanding users, repeatedly revolutionizing the industry.

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Smart identification

Identifying species at the touch of a button? The dG is the first optical device that in combination with potent Apps allows you to automatically find out what kind of bird or mammal you are looking at.

Guide with two birders using dG, Leander KiehldG in use man B O

With the live-streaming function of the dG, it has become possible to share your live sightings with other people. By connecting smart devices, such as smartphones or tablets via Wi-Fi, the image you see through your optical device turns into a live movie for your companions. They may even take photos or record videos on their own smartphones, documenting your discoveries.

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BTX85 PTH PCT tripod ID 1208817

Spotting Scopes

The art of viewing

For seven decades, we have been developing, designing, and manufacturing sport optics of the highest precision for demanding users. Explore the story behind the development of the BTX binocular spotting scope, a groundbreaking invention that revolutionized the industry. 

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modular design offers previously unimagined flexibility



The modular design offers previously unimagined flexibility and you are free to choose the perfect solution as the situation dictates. Three different eyepieces (ATX/STX/BTX) can be combined with four different objective lenses (65/85/95/115 mm), allowing you to adapt to every observation scenario. Detail recognition at crucial moments thanks to SWAROVISION technology and total ease of use ensure fascinating experiences in the great outdoors.

Swarovski Optik Spotting scope BTX eyepiece

Binoculars System


The BTX eyepiece module, the first of its kind in the world, uses the visual power of both eyes. The advantage of this is that the image seems even more natural. You can observe nature for hours on end with maximum concentration and discover the vital details that will be revealed only over time. Since the binocular system reflects natural vision, the image seems extraordinarily vivid.

More about the BTX
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ds Gen. II Animation Holding Point


Calculate the aiming point at the touch of a button

The aiming point is calculated on the basis of the individual ballistic data for the firearm-ammunition combination. The data are input via the dS Configurator app and the calculated ballistic curve is transferred directly to the dS via Bluetooth.

Automatic shut-on and shut-off



SWAROLIGHT, the automatic switch-on/off timer with a tilt sensor, recognizes whether the rifle scope is in a shooting position or not. This saves the battery and extends its service life.

Graphic EL Range Angleshot about us company quality innovation



Having the measurement units appearing on the display enables you to recognize at a glance which details you are dealing with. You can also activate in the second line of the display, the angle measurement or SWAROAIM function, which shows the adjusted shooting distance for the angle shot.

When you shoot at an angle, the gravitational pull does not have such a strong impact on the shot’s flight path as in the case of shooting horizontally. This means that the point of impact changes for angle shots. The integrated tilt indicator with a unique angle shot program displays the adjusted shooting distance.

Flexchange reticle especially for driven hunt

per button press


The FLEXCHANGE 4A-IF reticle has been specially developed for driven hunting. The illuminated ring on the CD-I reticle can be switched on and off at the press of a button. The reticle can be adjusted to suit your particular circumstances, giving you greater flexibility on all your hunting expeditions.

The  spring retention system enables the X5/X5i rifle scope to reach a higher adjustment range

Uncompromising precision


The spring retention system enables the X5/X5i rifle scope to reach a higher adjustment range of up to 116 MOA. The role of the return lever is to ensure constant pressure in each position of the inversion system. This innovation from SWAROVSKI OPTIK is part of the total package guaranteeing maximum precision – a unique system based on absolute perfection.