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April 07, 2021NL Pure 32

Groundbreaking optical performance – packed into the smallest possible package

A huge, revolutionary field of view combines with groundbreaking design in these premium-class binoculars – the NL Pure from SWAROVSKI OPTIK opens up a whole new world for nature lovers. With the NL Pure 32, the Tyrolean family-owned company is launching a smaller, lighter version of the binoculars in May 2021. It features the same superb optical system as its big brother, the NL Pure 42, within an extremely compact, precise mechanism. The new binoculars will be available in 8x32 and 10x32 versions from selected retailers and online at

“Pure Nature Love – the NL Pure delivers viewing experiences of unprecedented intensity. The 32-mm version is ideal for keen birders and outdoor enthusiasts who want to feel one with nature – wherever they happen to be. With the NL Pure 32, outdoor enthusiasts can discover the beauty of their surroundings, any time, any place,” says Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK, explaining the benefits of the latest addition to the NL Pure range. The binoculars are distinguished by their use of the very finest materials and uncompromising quality. They also come in an eye-catching new color. In addition to the traditional green, this compact masterpiece is also available in Burnt Orange.


Just like the NL Pure 42, one look through the 32-mm version reveals the technical masterpiece that lies within. Thanks to the huge, revolutionary field of view (up to 69°) and the barely perceptible edges, you are completely immersed in the image, making it the most natural form of observation.


The incredibly compact optics are encased in a uniquely ergonomic housing, which ensures that the NL Pure 32 fits perfectly into your hand. With an oval recess between the thumb and index finger, the shape of the binoculars conforms to your natural grip. The forehead rest provides unbeatable comfort during prolonged use and ensures steady viewing.


Pin-sharp contours and a high-contrast display with optimum color fidelity – SWAROVISION technology guarantees breathtaking images. It is easy to make out the tiniest details and distinguish the most subtle nuances of color. This absolute color fidelity and high transmission is achieved thanks to an innovative lens coating.


Thanks to the reliability and long life of SWAROVSKI OPTIK products over generations, their impact on the environment is reduced. The company works tirelessly to promote sustainability in every area of its operations. The accessories were a particular focus when developing the NL Pure range. The field bag is made of 100% recycled polyester (rPET). A soap & brush kit for cleaning the housing is supplied as standard. It contains a wooden brush and a palm oil-free, biodegradable soap made from coconut oil, olive oil, and shea butter with no colorants or fragrances. The soap is made in Tyrol, Austria and the brush comes from Germany. The product packaging is climate-neutral and is made of sustainable and recyclable materials. Each individual package also contributes to the support of ClimatePartner projects. In addition, the size has been reduced in order to save resources and cut carbon emissions during shipping.

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NL Pure 32, IndiaNL Pure 32 burnt orange Guide, India
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