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Autumn Campaign 09/2025 - B/O - HERO ImageAutumn Campaign 09/2025 - B/O - HERO ImageAutumn Campaign 09/2025 - B/O - HERO Image

Witness Nature’s Greatest Journey with SWAROVSKI OPTIK 

Following the Wonders of Migration 

Twice a year, millions of birds, some weighing less than a coin, embark on epic journeys across deserts, oceans, and continents. Their migration is a miracle of endurance, instinct, and survival. With SWAROVSKI OPTIK, you can witness this spectacle in stunning detail. 

Equipment Recommendations  - BINOCULARS
Swarovski Optik Binocular NL Pure 10x42
ONE FOR NEW INSIGHTSNL Pure 42
K22 AX Visio 04 Top Frontal 13 RGB ohne-Schatten 1920x1477
An extraordinary viewing experienceAX Visio

Why it matters

  • Spot birds faster  

  • Identify species accurately  

  • Enjoy vivid colors and sharp contrast  

Looking for something else? Our product guide will help you find just the right piece of equipment for your birding adventures. 

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Migration Superpowers & Survival Stories  

Migration is one of the most dangerous things a bird can do. Birds lose up to half their body weight on the journey, and many never reach their destination. Yet nearly 1 in 5 bird species worldwide migrates to survive. 

Autumn Campaign 09/2025 - B/O

Following the Wonders of Migration

Unbelievable bird journeys


  • Farthest: Arctic Tern (Sterna paradisaea) – 90,000 km/year from pole to pole

  • Highest: Rüppell’s Vulture (Gyps rueppelli) – 11,000 m, the same altitude as a jetliner

  • Smallest: Ruby-throated Hummingbird (Archilochus colubris) – 3.8 g, flies 2,000+ km

  • Longest non-stop: Bar-tailed Godwit (Limosa lapponica) – 11,000 km in 9 days

Spotting scopes
Swarovski Optik ATC spotting scope
ATCATC 17-40x56
Swarovski Optik STC spotting scope
STCSTC 17-40x56

Ready for more #WONDERSOFMIGRATION?

Watch the fascinating video on Shorebird Migration by @vikaswildlife and experience the miracle of migration up close with the SWAROVSKI OPTIK NL Pure 52.

Watch the video on YouTube

Mya-Rose Craig

Bird Migration Through a Birder’s Eyes 

Mya-Rose Craig


Mya-Rose Craig: President, Black 2 Nature  

"I have a pair of Swarovski NL Pure 8x42s because they are amazing binoculars, great for long distance. They take in fantastic amounts of light, so they’re perfect for birding in rainforests. As a woman I had avoided heavier binoculars, but these are perfect in terms of size and weight and are the best binoculars I have used."

Mercedes Alpízar

Bird Migration Through a Birder’s Eyes

Mercedes Alpizar


Mercedes Alpizar: Birdwatching Guide, Costa Rica  

"I chose this product because the quality of the optics is the best on the market, the binoculars are ergonomic, making them more comfortable to use, and I also love the color and design! "

Leander Khil

Bird Migration Through a Birder’s Eyes

Leander Khil


Leander Khil: Ornithologist, Photographer, Filmmaker  

"The NL Pure 10x32 is the ideal mix for my kind of birding, which involves hiking and carrying additional equipment like my camera gear. They are small and lightweight and the 10x magnification allows me to see details, even when I’m without a spotting scope."

Go toOverview all Stories
!!!Western Gull (Larus occidentalis) over the waves by Charles PostWinter Birding on California’s Point Reyes PeninsulaShorebirds in winter mode Reading time: 4 min.