Built on courage
Progress through precision and technology is a philosophy ingrained in the Swarovski family’s genetic code, and their companies have remained true to this day to this shared principle and the values of the founders. After the legendary Habicht, SWAROVSKI OPTIK introduced its first rifle scope in 1959, its initial extendable spotting scope in 1967, and in 1971, the world’s first rubber-armored binocular. In 1976, another worldwide premiere saw the launch of a rifle scope equipped with a proprietary shock absorber for preventing recoil injuries to the eye. In 1994 SWAROVSKI OPTIK introduced the first spotting scope.
Optical and mechanical perfection
The launch of the EL binoculars in 1999 marked the company’s international breakthrough. As the first pair of binoculars worldwide to feature a wrap-around grip, they were a true innovation in the field of bird and wildlife observation. In 2011, the EL Range was added to complete the EL family. Featuring an integrated laser range-finder, these binoculars form part of every ambitious hunter’s standard equipment today. In 2007, SWAROVSKI OPTIK introduced another global innovation, the Z6 line of rifle scopes, the first in the world to feature 6x magnification. The ATX/STX, launched in 2012, was the first modular telescope on the market. In 2016, the Z8i raised the bar in terms of optical and mechanical perfection. Two innovations were presented in 2017: the dS, the world’s first smart rifle scope, and the BTX, the first binocular spotting scope.
