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    Reading time: 5 min.

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    Why birds matter

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(c) Lana Legochina

Women’s Birding Club: Discover Nature | SWAROVSKI OPTIK

Finding Community Through Birding

Reading time: 5 min.
!!! Charles Posts + Local Youth Birding Club / B

Through Astrid’s Eyes:

A New Generation of Birders in the Lofoten Islands

#gobirdingConservation

Reading time: 5 min.

Why birds matter by BIRDLIFE INTERNATIONAL B/ - Closer Birding-Magazin, 2020, Crested Ibis ID:1399417

BIRDLIFE INTERNATIONAL

Why birds matter

#gobirdingSustainability#fortheloveofnature
Reading time: 3 min.
Why birds matter by BIRDLIFE INTERNATIONAL B/ - Closer Birding-Magazin, 2020, Oystercatchers in Flight, ID:1399400

Celebrating BirdLife International's centenary

100 years of saving species

#gobirdingCooperation#fortheloveofnature
Reading time: 4 min.
Lisa Lugerbauer Interview – BirdLife AT - B/O HERO

Birding, Conservation & Clarity with Birdlife Austria

Seeing Birds, Protecting Life

NL Pure#gobirdingConservation
Reading time: 5 min.
Gabriel Willow’s Costa Rica Adventure /B - HERO

Rare Birds in the SWAROVSKI OPTIK Rainforest

Gabriel Willow’s Costa Rica Adventure

EL#gobirdingTravel

Reading time: 4 min.

The Sloth Way of Life - B/O - HERO

Conservation Heroes in the SWAROVSKI OPTIK Rainforest

The Sloth Way of Life

#fortheloveofnatureSustainabilityNL Pure
Reading time: 3 min.
The Sloth Way of Life - B/O - Dr. Rebecca Cliffe

Interview with Dr. Rebecca Cliffe

A Life Dedicated to Sloths

NL Pure#fortheloveofnatureSustainability
Reading time: 5 min.
!!! Uganda, Rick Bateman

Uganda's

Hotspots for wildlife

Travel#gobirdingATC / STC

Reading time: 4 min.

Lilly’s Journey into the Heart of the Forest - B/O

Lilly’s Journey into the Heart of the Forest

Magnifying Wonder

NL Pure#onewithnatureSustainability

Reading time: 5 min.

UNBOX A BETTER FUTURE - H/B/O - Blumenwiese

Why good things come in green packages

UNBOX A BETTER FUTURE

Reading time: 4 min.
Lapescadora Capturing Nature SONA - B/O

Sketching in nature – Gloria Goñi’s journal

Binoculars, Brushstrokes & Stillness

Reading time: 4 min.
Albufera Nature Park near Valencia, Spain

Yanina Maggiotto

Living and birding by the lagoon

NL Pure#gobirding
Reading time: 4 min.
K21 NL Pure 32 42 DSC5429 ID: 1663832

Global Birding

United by the love of birds

#gobirding

Reading time: 5 min.

Cuban tody (Todus multicolor). Endemic to Cuba. Humboldt National Park, 2019

5 questions for “casual birder” Penny Robinson

Always birding

NL Pure#gobirdingCitizen Science
Reading time: 3 min.
K24_mauritius_images_14992221_CMYK.tif

Meet our female team for the Swiss Bird Race 2025

Wings of Joy

NL Pure#gobirdingCitizen Science

Reading time: 3 min.

K24_mauritius_images_14992221_CMYK.tif

Birding with the NL Pure 32

Seeing Clearly Wherever You Are

NL Pure#onewithnature
Reading time: 3 min.
K21 NL Pure 32 DSC7718 ID: 1663837

How to share checklists with the SWAROVSKI OPTIK team

Team SWAROVSKI OPTIK

#gobirding#seetheunseenCitizen Science
Reading time: 2 min.
!!! AX Visio - and beyond_Kristen Harrison

Birding Kenya to Galapagos with AX Visio

Birding the World, One Unforgettable Moment at a Time

AX Visio#gobirding#beyondseeing
Reading time: 5 min.
!!! Colorfull Puffleg

Saving the Colorful Puffleg from Extinction

Hope Takes Flight

Conservation#fortheloveofnature#seetheunseen

Reading time: 6 min.

!!! AX Visio: Anwendung Südafrika – Vogelberingung / Danielle McKenney

Danielle McKenney's Journey with AX Visio

From field tests to field work

AX Visio#gobirding
Reading time: 6 min.
Ana Paula Oxom birding in Guatemala.

Ana Paula Oxom

a birder in Guatemala

NL Pure#gobirding
Reading time: 4 min.
!!! 2025 Bald Eagle Migration at Conowingo Dam / Vikas Bhatia // B - Main Image

Bald Eagle Migration at Conowingo Dam

In the Presence of Eagles

Reading time: 5 min.

Dan Brown birding Indonesia // headerimage

Unexplored seabirding in Indonesia

Unlock Indonesia’s untold seabirding treasures

#gobirding

Reading time: 4 min.

!!!A Bornean Leafbird in flight - Surya Ramachandran and Vedant Thite

Exploring Borneo’s Hidden Wildlife

From Rainforest Canopies to Riverbanks

#gobirdingNL PureTravel
Reading time: 5 min.
Charles Post DSC04142

24 Hours on the Point Reyes Peninsula

Wildness Just a Stone’s Throw from San Francisco

#generationnatureTravel#onewithnature
Reading time: 8 min.
Charles Post Hiking in Lofoten 03

Birdwatching Lofoten’s Fall Migration

An Arctic Spectacle

#generationnature#gobirding
Reading time: 7 min.
Hannah Floyd – SWAROVSKI OPTIK Rainforest 01

Naturalist Hannah discovered 693 species in two weeks

The riches of the rainforest

TravelSustainability#generationnature

Reading time: 5 min.

#gobirdingvlog Episode 6: Austrian Alps - Bergpieper / Water pipit by Leander Khil

by Leander Khil

#gobirdingvlogs

#gobirding
Reading time: 15 min.
Charles Post – Generation Nature – Part 3 Shorebirds and Seabirds /B/O 01

Regenerative Agriculture benefits Shore- and Seabirds

Saving Our Birds

#generationnature#fortheloveofnature

Reading time: 6 min.

Compact long-range optics for wildlife watching - B/O/ - Title

Compact long-range optics for wildlife watching

Think Compact

atc-stcThink CompactInnovation
Reading time: 3 min.
Charles Post Rost

Where Wildness Still Remains

Wild Røst

#generationnature#fortheloveofnature
Reading time: 5 min.
K21 Birding Colorado CL Companion NL Pure 42 ATC STC DSC9680 CMYK ID:1663710

5 scientifically proven benefits of birding

Why birding is good for us

People#generationnatureHealth
Reading time: 10 min.
Brydon Gannets - Norhtern Gannets

Observing Northern Gannets at Hermaness, UK

A truly epic experience

#gobirdingATX / STX / BTX#seetheunseen

Reading time: 3 min.

K21 NL Pure 32 42 DSC5429 ID: 1663832

How the NL Pure unites a generation

At one with nature

#generationnatureNL Pure#onewithnature
Reading time: 4 min.
Mya-Rose using the SWAROVSKI OPTIK ATX 25-60x65 Spotting Scope and EL 8.5x42 binocular in Chew Valley Lake. Photo Credit Oliver Edwards. Copyright Dr MC Birdgirl Ltd.

Top 5 rare birds in the USA by Dr. Mya-Rose Craig

How to spot rarities

Reading time: 5 min.
Kittiwakes Flying Lofoten

An artic immersion and the imperative of preservation

Kittiwakes on the Lofoten Islands

#generationnature#gobirding

Reading time: 5 min.

Woodpecker ID 1312286

Counting birds as a daily routine

Start Sharing Your Observations Today

dGCitizen Science

Reading time: 3 min.

Make your garden a bird’s paradise B/ -  Kohlmeise LK

What can you do to support wild birds?

Make your garden a bird’s paradise

#gobirding#gardenbirding
Reading time: 3 min.
Birdsong: a free concert with special meaning B/ - Rotkehlchen LK

a free concert with special meaning

Birdsong

#gobirding#gardenbirding
Reading time: 3 min.
Bird Canada Warbler ID763841

From data collection to tangible action

Every Bird Observation Counts

dGCitizen Science
Reading time: 3 min.
!!! FConsolati Wirsehenwaswirwissen1

The AX Visio binoculars – our window into nature

We only see what we know

AX Visio#generationnatureCitizen Science

Reading time: 5 min.

Always hungry – young birds and their (exhausted) parents - gardenbirding Blaumeise Leander Khil

young birds and their (exhausted) parents

Always hungry

#gobirding#gardenbirding
Reading time: 3 min.
Black-throated gray warbler ID 1399426

Citizen science collects valuable data on birdlife

The bigger picture: One bird at a time

dGCitizen Science

Reading time: 3 min.

!!!Preparing a wildlife friendly garden - Part 2 /B/O

GARDENING FOR WILDLIFE: 3 WAYS TO HELP, BY DAN ROUSE

PREPARING FOR SPRING AND SUMMER

#gardenbirdingCL
Reading time: 9 min.
K24 mauritius images 14985577 CMYK ID: 1977044

Sustainability for the CL Companion Habicht

Leather with a green touch

SustainabilityCL#seetheunseen
Reading time: 9 min.
!!! Rick Bateman: A NEW WAY OF BIRDING WITH THE AX VISIO H/B/O

Birding in Costa Rica with the AX Visio

A new way of birding

AX VisioTravel#seetheunseen
Reading time: 7 min.
K23 AX Visio Montage NZ915147 CMYK ID: 1941540

How a pair of binoculars becomes smart

AX Visio: A story of innovations

AX VisioInnovation#seetheunseen

Reading time: 8 min.

K23 AX Visio Marc Newson L1007292 CMYK ID: 1965562

Marc Newson and the AX Visio – an interview

Giving shape to smart binoculars

AX Visiodesign#beyondseeing
Reading time: 10 min.
!!!nuthatch 2

Gardening for Wildlife: 5 tips by Dan Rouse

Preparing for Autumn and Winter

CL#gardenbirding
Reading time: 10 min.
Nachhaltiges Erleben der Natur (Consolati -Teil 2) – Wildlife in winter H/ B/ O

5 tips: Considerate behavior in the snow

Wildlife in winter

Sustainability#fortheloveofnatureNL Pure

Reading time: 3 min.

K21 Birding Colorado DSC5802-HDR-Pano web

Discover a virtual birding world

World of Wings

NL Pure#gobirdingAll about optics

Reading time: 5 min.

!!!Nachhaltiges Erleben der Natur (Consolati Teil1) - Leave no Trace in den Alpen/ H/ B/ O

Respectful behavior in nature: 7 tips

Leave No Trace

#fortheloveofnature#seetheunseen
Reading time: 2 min.
!!! Biodiversity: Pumas living in co-existence with livestock /H/B/O

Agriculture and wild pumas in Southern Chile

Stronger together

NL Pure#fortheloveofnatureConservation
Reading time: 15 min.
#gobirdingvlogs by Leander Khil B/ - #gobirdingvlog Episode 7: Spring Bird Sounds Schilfrohrsänger by Leander Khil

6 fascinating facts about birds by Rick Bateman

A Bird’s Year

#gobirding#fortheloveofnature
Reading time: 4 min.
Birds on a lake Miracle of Migration ID 1247879

The secret world of Migratory Birds

THE MIRACLE OF MIGRATION

#gobirdingCitizen ScienceNL Pure

Reading time: 10 min.

K21 SWAROVSKI OPTIK Eloxalanlage B1076263 ID: 1632208

Digital networking of SWAROVSKI OPTIK production

TOWARD A DIGITAL FUTURE

InnovationAbout us#seetheunseen
Reading time: 4 min.
!!!Birding with Frederic Lamouroux - Discovering flamingos in the Camargue - header image

Discovering flamingos in the Camargue

Birding in France

NL Pure#gobirdingATX / STX / BTX

Reading time: 4 min.

Pumas in Torres del Paine National Park  Story 3 a caring mother

Wild pumas

Sarmiento – a devoted mother

#mywildlife
Reading time: 5 min.
Pumas in Torres del Paine National Park  mammal Ingo Arndt 045

Wild pumas

Shy and solitary

#mywildlife
Reading time: 4 min.
Pumas in Torres del Paine National Park  mammal Ingo Arndt 002

Wild pumas

FROM DREAM TO REALITY

#mywildlife
Reading time: 7 min.
Biodiversity: Our project in Costa Rica /H/B/O - DJI 0630

The SWAROVSKI OPTIK Rainforest

Our project in Costa Rica

SustainabilityConservation#fortheloveofnature

Reading time: 6 min.

Gudrun and her daughter Ronja

Gudrun Tiefenbach-Kaufmann about her favorite places

From her parents’ garden to the world

#gobirdingNL Pure
Reading time: 3 min.
SWAROVSKI OPTIK is committed  to care for the environment, protect nature, and preserve biodiversity.

How we protect the Sociable Lapwing

A rare guest

#fortheloveofnatureConservation
Reading time: 4 min.
Bluethroat © Brian Calk ML 182455581

Let technology help you to identify birds by song.

Smart Sound ID

dGCitizen Science#gobirding

Reading time: 3 min.

K23 mauritius images M220GY CMYK ID:1796410

Dive into exotic natural soundscapes.

Avian sonatas

#gobirdingdGCitizen Science

Reading time: 5 min.

!!! Biodiversity & CSR: Mieminger Gletscher /H/B/O

Citizen science glacier observation in Tyrol

Treasure the small things

#fortheloveofnatureConservationATX / STX / BTX
Reading time: 10 min.
mauritius images IB7161371 Gebirgsbach mit Wasserfall

SUSTAINABLE USE OF RESOURCES AT SWAROVSKI OPTIK

RESPONSIBLE USE OF WATER

About usSustainability#fortheloveofnature
Reading time: 3 min.
broad billed hummingbird arizona

Tropical Birding Travel Destinations

See you there!

Travel#onewithnature#gobirding
Reading time: 3 min.
Leander Khil close-up with the compact SWAROVSKI OPTIK ATC spotting scope

Birding in Norway with the compact ATC spotting scope

Exploring the far north

ATC / STC#gobirdingTravel

Reading time: 4 min.

Birding in Nizzana landscape (c) by Jonathan Meyrav

Discover the top 5 birding spots in Israel

Winter birding in Israel

NL Pure#gobirdingTravel
Reading time: 4 min.
Making the most of your dG and Merlin Bird ID ID:1362765

Making the most of your

dG and Merlin Bird ID

dGCitizen Science

Reading time: 3 min.

Bird Canada Warbler ID763841

How we protect the Canada Warbler

A well-travelled songbird

#fortheloveofnatureConservationSustainability
Reading time: 4 min.
Paul Nkhumane - BirdLife Community Guides

How to become a community bird guide

South Africa’s local heroes

Conservation#fortheloveofnatureTravel
Reading time: 5 min.
!!!Ornate Flycatcher (Chris Bell)

Changing Lives and Saving Birds in Colombia

The FELCA Foundation:

#fortheloveofnature#seetheunseen
Reading time: 4 min.
MEX Bike

Sport optics on the road

Experience SWAROVSKI OPTIK

#seetheunseen

Reading time: 3 min.

SWAROVSKI OPTIK Nature Explorers O/ - Neusiedlersee ID:1365390

Here we go!

DISCOVER NATURE TOUR

#mywildlife#urbanwildlife#seetheunseen
Reading time: 2 min.
Western Gull (Larus occidentalis) over the waves by Charles Post

Winter Birding on California’s Point Reyes Peninsula

Shorebirds in winter mode

NL Pure#gobirdingNature's treasures
Reading time: 4 min.
Company Building Wichtelwald ID 715375

Childcare in the Wichtelwald at SWAROVSKI OPTIK.

Discovering the world with all five senses

About us#seetheunseen#fortheloveofnature

Reading time: 3 min.

Purple-crowned Fairy by Glenn Bartley

Bright birds (part II) – a photo selection

Add some color to your day

#gobirdingNL Pure

Reading time: 3 min.

Violet-crowned Woodnymph - Glenn Bartley

Bright birds (part I) – a photo selection

Beautiful colors for your day

#gobirdingNL PureATC / STC
Reading time: 3 min.
!!!Male Mealy Redpoll by Brydon Thomason - Autumn birding with the 115-mm objective module

Autumn with the 115-mm objective module

Observing redpolls

#gobirdingATX / STX / BTX#seetheunseen
Reading time: 4 min.
El Cajas, Anden

Enchanting Ecuador

The Andes

Travel#mywildlifeNL Pure
Reading time: 3 min.
Canoe approach into Sani Lodge Amazon

Enchanting Ecuador

Amazonia

NL Pure#mywildlifeTravel

Reading time: 3 min.

Galapagos American Flamingo

Enchanting Ecuador

The Galapagos

#mywildlifeCLTravel
Reading time: 3 min.
Flamingos in Bahia Hondita in the Guajira peninsula of northern Colombia. 2AE612D

The Essential Colombian Hotspots

Andes to Amazon:

Travel#gobirding#mywildlife

Reading time: 4 min.

Rufous-tailed Hummingbird ID 1576004

watching wildlife

Enchanting Ecuador

#mywildlifeCLTravel
Reading time: 3 min.
!!!Sand Plovers at the Beach, Surya Ramachandran

Discovering India’s Arabian Coastline

Birders will be birders

Reading time: 3 min.
!!! SWAROVSKI OPTIK & the Jane Goodall Institute Chimpanzee Sanctuary & Wildlife Conservation Trust

SWAROVSKI OPTIK & the Jane Goodall Institute

Making chimpanzees visible

#fortheloveofnatureSustainability
Reading time: 6 min.
!!! My birding patch - Camilla Dreef /B

Camilla Dreef: Research & Storytelling Belong Together

BIRD CONSERVATION THROUGH RESEARCH & COMMUNICATION

#seetheunseen#gobirding

Reading time: 4 min.

K21 SWAROVSKI OPTIK Eloxalanlage B1076201 CMYK

Looking to the future with a new anodizing plant

Brilliant key technology

About usSustainabilityInnovation
Reading time: 7 min.
!!! Balleny Islands Dan Brown P2263452

A very special seabird in Antarctica

To the end of the earth

TravelNature's treasures#seetheunseen
Reading time: 3 min.
!!! Rick Bateman Uganda

Bringing you closer to Ugandan wildlife

4 fierce guides

EL#mywildlifeTravel

Reading time: 4 min.

K19 Neusiedlersee andreschoenherr ID:1365425 - People standing in the field with binoculars

Nature is good for us

Healthy Nature

#fortheloveofnatureHealth

Reading time: 5 min.

!!!11 Studierende der FH Joanneum Graz im Juni 2022 ihre Designideen der SWAROVSKI OPTIK

Cooperation with the FH Joanneum Graz

Fresh ideas & news points of view

SustainabilityCooperation#fortheloveofnature
Reading time: 3 min.
!!! Uganda, RickBateman

Interview with Harriet Kemigisha, guide from Uganda

It’s a women’s world

NL Pure#mywildlifeTravel
Reading time: 5 min.
K22_Photovoltaik_DSC5717.tif (ID:1710841)

SWAROVSKI OPTIK shows how to conserve energy resources.

Our energy for tomorrow

SustainabilityAbout us#fortheloveofnature
Reading time: 5 min.
FSB

One with nature

Protect what you love

Sustainability#fortheloveofnatureBinocular Accessories

Reading time: 3 min.

Brydon Thomason tested the SWAROVSKI OPTIK 115-mm objective module

Spring on the Shetland Isles

with the 115-mm objective module

ATX / STX / BTX#gobirding#seetheunseen
Reading time: 3 min.
Äthiopischer Wolf

Ethiopian Wolf: Roaming the Roof of Africa

The Ethiopian Wolf

#fortheloveofnatureConservationSustainability

Reading time: 5 min.

!!!, Uganda, RickBateman

Abia Atukwase

No distance too far

Travel#gobirding
Reading time: 4 min.
K21 SWAROVSKI OPTIK Eloxalanlage B1076263 ID: 1632208

When every inch counts

An investment planned with great sensitivity

About usSustainabilityInnovation
Reading time: 4 min.
!!!My birding patch: Gigi Sahlstrand looking through binoculars in bosnia herzegovina

Gigi Sahlstrand from Sweden shares her story

The big bird adventure

ATX / STX / BTX#gobirdingTravel
Reading time: 3 min.
New perspectives – Tajikistan snow leopard

Nature Conservation

New perspectives – Tajikistan

#fortheloveofnatureSustainability#mywildlife

Reading time: 10 min.

Closer 2022 / Philosophie - Is it the right direction? H/B/O/ - green arrows

Searching for orientation

Is it the right direction?

#seetheunseen#fortheloveofnature
Reading time: 3 min.
NL Pure 32 42 Colorado B

Hannah Floyd

The owl and the juniper

NL Pure#gobirding
Reading time: 4 min.
Projekt: Nachhaltigkeit/Blogbeitrag Website und Social Media 1669842

Sport optics made in Tyrol, Austria

Made in Austria

#fortheloveofnature#seetheunseenSustainability

Reading time: 3 min.

Tent on mountain, USA, Charles Post

Charles Post

sustainable nature experiences

#fortheloveofnature#seetheunseen

Reading time: 4 min.

CLOSER 2022 - COLOMBIA - Sunset over the rolling lush green hills of the Antioquia landscape near Santa Fe, just outside the city of Medellin, Colombia

Finding Hope and a Future in Ecotourism

COLOMBIA

Travel#gobirding#mywildlife
Reading time: 5 min.
Brydon Thomason: My Year with the 115 - Winter / photo 1

Birding in winter with the 115-mm objective module

Birding at the Shetland Islands

ATX / STX / BTX#fortheloveofnature#gobirding
Reading time: 4 min.
Headerbild Das-Jahr-in-Zahlen 2021 DE

The year at

Swarovski Optik

About us#fortheloveofnature
Reading time: 5 min.
Close up: European Winter Waterfowl - Part 2 B/ - Mute Swan (Cygnus olor) by Leander Khil

European Winter Waterfowl - Part 2

Close up :

#gobirding

Reading time: 4 min.

Close up: European Winter Waterfowl - Part 1 - Common Pochard (Aythya ferina) by Leander Khil

European Winter Waterfowl - Part 1

CLOSE UP :

EL#gobirdingATX / STX / BTX
Reading time: 3 min.
NL Pure, Peter Oettl, Dale Forbes

Peter Oettl & Dale Forbes

A pure spirit of invention

NL PureBinocular Accessories#seetheunseen

Reading time: 4 min.

Canteen_regional products vegetables GettyImages-1097842636

SWAROVSKI OPTIK "Zum Habicht" Canteen

Our daily delight

Sustainability#fortheloveofnature
Reading time: 5 min.
Closer Special Design, RF, Butterfly on blade of grass

From inspiration to innovation

See beauty

CL#seetheunseendesign
Reading time: 3 min.
Landscape, forrest, morning sun, sunrise ID:1504275

Earth overshoot day

Careful management of natural resources

About usSustainability#fortheloveofnature
Reading time: 4 min.
!!!Corey Finger tried the 115 in New York City B/ - Corey, Gabriel and Grace - New York USA

Corey Finger tried the 115 in New York City

The big scope in the Big Apple

ATX / STX / BTX#seetheunseen#gobirding

Reading time: 4 min.

CL Companion Nomad Purpose Carina Schiestl-Swarovski looking through binocular

Interview

Hunting protects and preserves

About us#fortheloveofnature#closer2hunting
Reading time: 5 min.
Female Merlin at nest with prey for chicks

Surveying and monitoring birds

Ornithological field work with the 115-mm objective module

ATX / STX / BTX#seetheunseen
Reading time: 5 min.
!!! Diego Calderón-Franco - CL Pocket

Birdwatching with the CL Pocket?

Diego Calderón-Franco’s experiences

#seetheunseenCL#urbanwildlife

Reading time: 2 min.

Chestnut-mandibled Toucan - Costa Rica by Glenn Bartley

Global Bird Weekend 2021

A great feat for birds worldwide

#gobirding#fortheloveofnature

Reading time: 3 min.

Jonathan & Angela Scott SWAROVSKI 01

Sacred Nature

The Power of Lions

#mywildlife#urbanwildlifeTravel
Reading time: 2 min.
Telescope, man, sunset

Trips that cover both passions

Attention birding enthusiasts & wildlife watchers

TravelCooperationNL Pure
Reading time: 4 min.
Bird Scarlet Macaw spreads wings CLOSER ID 1230580

The importance of colors

As colorful as life itself

#fortheloveofnature
Reading time: 4 min.
Jonathan & Angela Scott SWAROVSKI 05

Sacred Nature 2

Photo Series

#mywildlife#urbanwildlifeTravel

Reading time: 3 min.

Yellow-rumped (Myrtle) Warbler, Clay Taylor

A new birding era for Sarah Toner

The NL Pure

NL Pure#onewithnature#gobirding
Reading time: 3 min.
K21 CL Curio Marc Newson 034 CMYK

Marc Newson talks about the CL Curio

Interview with the designer

CLdesign

Reading time: 4 min.

Among experts: Jonathan Meyrav und Yoav Perlman trying the brand-new NL Pure 12x42 - main image

Jonathan Meyrav & Yoav Perlman trying the NL Pure 12x42

Among experts

NL Pure#onewithnature#gobirding
Reading time: 2 min.
Jonathan & Angela Scott SWAROVSKI 05

Find your Sacred Nature

Reconnecting People to Our Planet

Travel#mywildlife#urbanwildlife
Reading time: 2 min.
The Freedom to experience more ID1536442

By Rick Bateman

The Freedom to Experience More

CL#seetheunseenTravel
Reading time: 10 min.
Brian Sullivan tested our 115-mm objective module B/ - Brian Sullivan

Brian Sullivan tested our 115-mm objective module

bigger, brighter, better

ATX / STX / BTX#gobirding#seetheunseen

Reading time: 4 min.

Landscape mixed forest from above

Charles Post?

What does Nature mean to you,

#fortheloveofnatureSustainability#seetheunseen
Reading time: 4 min.
broad billed hummingbird arizona

Tropical Birding Travel Destinations

See you there!

Travel#onewithnature#gobirding
Reading time: 3 min.
CL Pocket 2021 people in grass ID 1530907

The wonders of nature watching

Focus on what matters

CL#seetheunseen

Reading time: 3 min.

A tent under the stars Outdoor history GettyImages-576583816

The milestones of optical inventions

CHANGING OUR VIEW OF THE STARS

#seetheunseen

Reading time: 5 min.

Graylag Goose

The international bird airport at Zwin Nature Park

The international bird airport at Zwin Nature Park, Belgium

ST Vista#gobirdingTravel
Reading time: 4 min.
Both Kestrels in the nest

An interview with Mario Kreuzer

Kestrels never read the script

ATX / STX / BTX#gobirding#urbanwildlife
Reading time: 10 min.
The Gib Buzzard conundrum ID1535960

By Dick Forsman

The Gib Buzzard conundrum

ATX / STX / BTX#gobirdingCitizen Science
Reading time: 6 min.
CL Companion 2017 couple in forest with binoculars ID 1040408 ZUGESCHNITTEN

Experience more

Top 6 Reasons why binoculars belong on every adventure

CL#seetheunseen

Reading time: 2 min.

Nature guide and conservation ranger James Lees with the NL Pure 8x42 binoculars.

One with nature: NL Pure

The new NL Pure in the hands of James Lees

NL Pure#onewithnature
Reading time: 3 min.
Why everyone can become a great birder - Tripods BTX, ATX, EL, CL ID1210431

Why everyone can become a great birder

An interview with Jessie Barry

dG#seetheunseenCL

Reading time: 5 min.

Our profession is outdoor - NL Pure BP Backpack 30 ID:1460980

Our profession is outdoor

Ready for the adventure with our new GEAR collection

Gear#fortheloveofnature#seetheunseen
Reading time: 2 min.
Islands spread in the sea

In paradise

with birds-of-paradise

#gobirdingTravel#mywildlife
Reading time: 5 min.
Thick-billed Parrot

A magical encounter with the endangered

Thick-billed Parrot

#gobirding#onewithnatureNL Pure
Reading time: 2 min.
Raven

COMMON RAVENS

WILY OPPORTUNISTS

#mywildlifeTravel

Reading time: 7 min.

Green-tailed Sunbird

Surya Ramachandran

Birding in Singalila National Park

#gobirding#onewithnature
Reading time: 4 min.
Western Ghats India, NL Pure

A Naturalist’s Diary during India’s Covid crisis

LOCKED DOWN AT THE EDGE OF THE WESTERN GHATS

NL Pure#mywildlife#gobirding
Reading time: 4 min.
!!! Bird Survey, EURAC

Julia Strobl, Eurac Research

Forward-looking research in South Tyrol

#gobirding#fortheloveofnature

Reading time: 3 min.

!!! Winnebach, Eurac Research

Julia Strobl, Eurac Research

First results on the avifauna and habitats of South Tyrol

#fortheloveofnatureSustainability

Reading time: 4 min.

How to observe Shetland’s otters B/ O/ - Spotting otters without being spotted with the 115-mm objective module otters

An “otter-ly”

amazing day

ATX / STX / BTX#mywildlife#seetheunseen
Reading time: 3 min.
How to observe Shetland’s otters B/ O/ - Spotting otters - Brydon Thomason

How to observe

Shetland’s otters

#mywildlifeATX / STX / BTX#seetheunseen
Reading time: 4 min.
Biodiversity Landscape People GettyImages-1023146992 RGB

ALEX DALE

One Planet One Right

#fortheloveofnature#seetheunseenSustainability
Reading time: 7 min.
Hide and See Kongsfjord bird hide wind shelter - sign Tormod Amundsen

My Arctic birding patch

HIDE & SEE

design#gobirding

Reading time: 5 min.

Swarovski Optik CL Companion NOMAD - Handcrafted quality production sewing

CL Companion NOMAD

Handcrafted quality

#seetheunseenCLdesign
Reading time: 2 min.
SWAROVSKI OPTIK Building South view ID:1455636

SWAROVSKI OPTIK expands its headquarters

Start of operations in the new administration and production buildings

About us#fortheloveofnatureSustainability

Reading time: 5 min.

Search for the King Eider B - A male King Eider in eclipse plumage distinguished by the ‘sails’, yellow lobe and bill shape.

MARK COLLIER AND THE 115-MM OBJECTIVE MODULE

Search for the King Eider

ATX / STX / BTX#gobirding#seetheunseen
Reading time: 3 min.
Firefox

Surya Ramachandran

THE LAND OF THE FIREFOX

#mywildlifeTravelEL
Reading time: 5 min.
CL Companion in Hand

Award-winning design

SWAROVSKI OPTIK’s CL Companion wins the coveted RedDot Award

CLdesign
Reading time: 1 min.
New Office Building Stairway ID1455654

Wood, felt, hemp, wool

Nature is all around at SWAROVSKI OPTIK

About usSustainability#fortheloveofnature

Reading time: 5 min.

115, Mark Collier

Mark Collier on Texel

Maximising the day with the 115-mm objective module

#gobirding#seetheunseenATX / STX / BTX
Reading time: 4 min.
The 115-mm objective module in Texas 1/3 – birding at Hazel Bazemore Park - Capturing the first rays of light – the 115-mm objective module Clay Taylor

The 115-mm objective module in Texas 1/3 –

birding at Hazel Bazemore Park

#seetheunseenATX / STX / BTX#gobirding
Reading time: 4 min.
The 115-mm objective module in Texas 2/3 – birding at Guadalupe Mountains National Park B/ - Joel Simon and Clay Taylor with the 115-mm objective module

The 115-mm objective module in Texas 2/3 –

birding at Guadalupe Mountains National Park

#seetheunseenATX / STX / BTX#gobirding

Reading time: 4 min.

115-mm objective module Clay Taylor 3/3 header image

Clay Taylor tested the 115-mm objective module

The 115-mm ob­jec­ti­ve mo­du­le in Te­xas 3/3 – Te­xas Gulf Co­ast Bir­ding

ATX / STX / BTX#gobirding#seetheunseen

Reading time: 3 min.

115, Nils van Duivendijk

Nils van Duivendijk’s first impressions of

the 115-mm objective module

ATX / STX / BTX#gobirding
Reading time: 3 min.
Landscape, forrest, morning sun, sunrise ID:1504275

For the love of nature

The healing power of nature

#fortheloveofnature#seetheunseen
Reading time: 3 min.
Greater Roadrunner

Birding travel reimagined

Maximize the experience, minimize the risk

Travel#gobirding
Reading time: 3 min.
American Goldfinch

KIMBERLY KAUFMAN

BIRDING IS MY LIFE

#gobirding#fortheloveofnature

Reading time: 4 min.

115 Bruce Webb

Bruce Webb tried the new 115-mm objective module

A new era of extreme resolution and brightness

#gobirding#seetheunseenATX / STX / BTX
Reading time: 3 min.
2 women - feather - sitting - forest - meadow - K19 dG andreschoenherr DSC8815 CMYK (ID1362742)

dG

The future of animal identification

dG#seetheunseen

Reading time: 2 min.

Franz Erler

Franz Erler and Daniel Rotter

AN UNDISTORTED VIEW

#seetheunseen
Reading time: 5 min.
How to count 1 million raptors B/O/ - short-toed eagle folkert

How to count

1 million raptors

#fortheloveofnatureSustainability
Reading time: 3 min.
Conservation challenges in the Batumi bottleneck B/O/ - Bart Hoekstra Montagu's Harrier

Conservation challenges

in the Batumi bottleneck

#fortheloveofnatureSustainability
Reading time: 3 min.
Over one million raptors streaming by B/O/ - Batumi 01

Over one million raptors

streaming by

#fortheloveofnatureSustainability

Reading time: 3 min.

ATX65 CCT CTH EL women birding ID 1210528

Global Bird Weekend 2020

Great achievements and many smiles

#gobirding#fortheloveofnature
Reading time: 3 min.
Bird nests – versatile cradles - Waldohreule by Leander Khil

Bird nests

versatile cradles

#gobirding#gardenbirding
Reading time: 3 min.
Birding at your doorstep – discover the birdlife close to you B/ - Buchfink LK

Birding at your doorstep

discover the birdlife close to you

#gobirding#gardenbirding

Reading time: 3 min.

2 women - feather - sitting - forest - meadow - K19 dG andreschoenherr DSC8815 CMYK (ID1362742)

Birding basics 1

How to identify birds

#staycuriousdG#gobirding

Reading time: 3 min.

Social Birder PCT CCT PTH CTH EL CLC ATX85 65 BTX ID 1210313

Birding basics 2

Birding tips in the field

#staycuriousdG#gobirding
Reading time: 3 min.
shorebirds flying - Germany - North Sea coast - gulls - waders -  Fuhlehörn-Deutschland 2010 061

Birding basics 3

Taking the next step in birding

#staycuriousdG#gobirding
Reading time: 2 min.
Yellow-rumped (Myrtle) Warbler

Clay Taylor

North American Wood Warblers

#gobirding
Reading time: 1 min.
SWAROVSKI OPTIK CAMPEX Le Casellacce

Connecting people and nature

SWAROVSKI OPTIK CAMPEX Le Casellacce

#seetheunseen#fortheloveofnature

Reading time: 3 min.

Bird songs: music to your ears - © Andrew Spencer / Cornell Lab of Ornithology

music to your ears

Bird songs

#gobirding
Reading time: 3 min.
NL Pure 42 Arjan

Arjan Dwarshuis

Every bird you look at seems to change into gold with the NL Pure

NL Pure#onewithnature

Reading time: 2 min.

NL Pure 42 Ben Knoot

Ben Knoot with the NL Pure 10x42

A birding guide’s point of view

#onewithnatureNL Pure
Reading time: 5 min.
Header Stars Sky Landscape Jupiter Saturn GettyImages-1126454618

Closer to the stars

Cosmic tête-à-tête on December 21, 2021

ATX / STX / BTX#seetheunseenEL
Reading time: 3 min.
Stieglitze c Manfred Polansky

Good to know

Feeding birds in winter

#gardenbirding#gobirding
Reading time: 3 min.
Fanes landscape 17-O-erardi Lé Vert

Take a closer look at the Dolomites

Take a closer look at the Dolomites in San Vigilio, Italy

ST Vista#urbanwildlife#fortheloveofnature

Reading time: 7 min.

Goldcrests

Dan Brown

Autumn Birding in Scotland

NL Pure#onewithnature#gobirding
Reading time: 4 min.
A joint adventure: Mark and Nils seawatching with the 115-mm objective module B/

A joint adventure:

Mark and Nils seawatching with the 115-mm objective module

#seetheunseenATX / STX / BTX#gobirding
Reading time: 5 min.
Sunset at the Baltic Sea landscape light ID:1399377

Essential for all life on earth

IN THE BEGINNING THERE WAS LIGHT

#fortheloveofnature#seetheunseen

Reading time: 7 min.

Swarovski Employee Picnic 1913

The play of light and crystal

A summary of Swarovski’s history

About us#seetheunseen#fortheloveofnature

Reading time: 4 min.

One with nature: the Iceland Hunters stalking with the NL Pure Photo_by_gunnar_gudmundsson ID:1461682

Progress and Innovation

Precision and quality is the DNA of the company

About usInnovation#fortheloveofnature
Reading time: 5 min.
History Building Company

Stories from the Archive

The desire for perfection and the joy of experimentation

About us#seetheunseen#fortheloveofnature
Reading time: 7 min.
People APPRENTICES ID 428330

Apprenticeships

Perspectives for youth

PeopleAbout us#fortheloveofnature
Reading time: 4 min.
Biodiversity Butterfly Flower

THE VALUE OF BIODIVERSITY

QUALITY OF LIFE

#seetheunseenSustainability#fortheloveofnature

Reading time: 7 min.

The fun of exploration – how the SWAROVSKI OPTIK dG turns everyone into a wildlife expert - Up to five devices may livestream the dG’s live video. Watch wildlife like a pro and enjoy spotting more.

tips & tricks for your dG

digital guide 101:

dG#staycurious
Reading time: 4 min.
Smart innovations – apps unlock the dG’s full potential - dg and phone ID:1362726

Smart innovations –

apps unlock the dG’s full potential

dG

Reading time: 4 min.

A Black-browed Albatross at RSPB Bempton Cliffs: Craig Thomas testing the 115 objective module.

An unforgettable experience:

A Black-browed Albatross at RSPB Bempton Cliffs

ATX / STX / BTX#gobirding
Reading time: 3 min.
An Island of Biodiversity ID1399387

Wild wolves up close -

#mywildlife in Brazil

#gobirding#mywildlifeTravel
Reading time: 3 min.
An Island of Biodiversity ID1399395

for Brazil

5 Travel Tips

Travel#mywildlife
Reading time: 3 min.
An Island of Biodiversity ID1406066

for BRAZIL

READY

#gobirding#mywildlifeTravel

Reading time: 3 min.

An Island of Biodiversity ID1399395

THE SANTUÁRIO DO CARAÇA IS A MAGICAL ISLAND

An Island of Biodiversity

#mywildlife#gobirding
Reading time: 10 min.
James Lees took his children, Benjamin and Iona, outdoors to test the SWAROVSKI OPTIK dG in the field. Find out more about their joint adventure.

Stay curious –

James Lees’ family tried the dG

dG
Reading time: 6 min.
The fun of exploration – how the dG turns everyone into a wildlife expert B/ ID:1362766

how the dG turns everyone into a wildlife expert

The fun of exploration

dG

Reading time: 4 min.

The fun of exploration – share with others what you see ID: 1362721

The fun of exploration –

Share with others what you see with your dG

dG

Reading time: 2 min.

Building northern courtyard ID1536142

SWAROVSKI OPTIK quantified

Figures describing a success story

About us#fortheloveofnaturePeople
Reading time: 1 min.
Spotting Scopes Tips Birding Tripod BTX ID:1208824

The perfect combinations

Two tripod packages for a firm footing

Spotting Scope Accessories#gobirding
Reading time: 2 min.
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