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Astrid bird watching in Lofoten, Norway.

Through Astrid’s Eyes:

A New Generation of Birders in the Lofoten Islands

#gobirdingConservation
Reading time: 5 min.
Why birds matter by BIRDLIFE INTERNATIONAL B/ - Closer Birding-Magazin, 2020, Crested Ibis ID:1399417

BIRDLIFE INTERNATIONAL

Why birds matter

#gobirdingSustainability#fortheloveofnature

Reading time: 3 min.

Why birds matter by BIRDLIFE INTERNATIONAL B/ - Closer Birding-Magazin, 2020, Oystercatchers in Flight, ID:1399400

Celebrating BirdLife International's centenary

100 years of saving species

#gobirdingCooperation#fortheloveofnature
Reading time: 4 min.
Lisa Lugerbauer Interview – BirdLife AT - B/O HERO

Birding, Conservation & Clarity with Birdlife Austria

Seeing Birds, Protecting Life

NL Pure#gobirdingConservation
Reading time: 5 min.
Gabriel Willow’s Costa Rica Adventure /B - HERO

Rare Birds in the SWAROVSKI OPTIK Rainforest

Gabriel Willow’s Costa Rica Adventure

EL#gobirdingTravel
Reading time: 4 min.
The Sloth Way of Life - B/O - HERO

Conservation Heroes in the SWAROVSKI OPTIK Rainforest

The Sloth Way of Life

#fortheloveofnatureSustainabilityNL Pure

Reading time: 3 min.

The Sloth Way of Life - B/O - Dr. Rebecca Cliffe

Interview with Dr. Rebecca Cliffe

A Life Dedicated to Sloths

NL Pure#fortheloveofnatureSustainability
Reading time: 5 min.
!!! Uganda, Rick Bateman

Uganda's

Hotspots for wildlife

Travel#gobirdingATC / STC
Reading time: 4 min.
Lilly’s Journey into the Heart of the Forest - B/O

Lilly’s Journey into the Heart of the Forest

Magnifying Wonder

NL Pure#onewithnatureSustainability

Reading time: 5 min.

UNBOX A BETTER FUTURE - H/B/O - Blumenwiese

Why good things come in green packages

UNBOX A BETTER FUTURE

Reading time: 4 min.

Lapescadora Capturing Nature SONA - B/O

Sketching in nature – Gloria Goñi’s journal

Binoculars, Brushstrokes & Stillness

Reading time: 4 min.
Albufera Nature Park near Valencia, Spain

Yanina Maggiotto

Living and birding by the lagoon

NL Pure#gobirding
Reading time: 4 min.
K21 NL Pure 32 42 DSC5429 ID: 1663832

Global Birding

United by the love of birds

#gobirding
Reading time: 5 min.
K24 Cuban tody (Todus multicolor) 14169993

5 questions for “casual birder” Penny Robinson

Always birding

NL Pure#gobirdingCitizen Science

Reading time: 3 min.

K24_mauritius_images_14992221_CMYK.tif

Meet our female team for the Swiss Bird Race 2025

Wings of Joy

NL Pure#gobirdingCitizen Science
Reading time: 3 min.
K24_mauritius_images_14992221_CMYK.tif

Birding with the NL Pure 32

Seeing Clearly Wherever You Are

NL Pure#onewithnature

Reading time: 3 min.

K21 NL Pure 32 DSC7718 ID: 1663837

How to share checklists with the SWAROVSKI OPTIK team

Team SWAROVSKI OPTIK

#gobirding#seetheunseenCitizen Science
Reading time: 2 min.
!!! AX Visio - and beyond_Kristen Harrison

Birding Kenya to Galapagos with AX Visio

Birding the World, One Unforgettable Moment at a Time

AX Visio#gobirding#beyondseeing
Reading time: 5 min.
!!! Colorfull Puffleg

Saving the Colorful Puffleg from Extinction

Hope Takes Flight

Conservation#fortheloveofnature#seetheunseen
Reading time: 6 min.
!!! AX Visio: Anwendung Südafrika – Vogelberingung / Danielle McKenney

Danielle McKenney's Journey with AX Visio

From field tests to field work

AX Visio#gobirding

Reading time: 6 min.

!!! 2025_AnaPaulaOxom_LeanderKhil_Guatemala / B

Ana Paula Oxom

a birder in Guatemala

NL Pure#gobirding
Reading time: 4 min.
Bald Eagle migration Conowingo Dam USA

Bald Eagle Migration at Conowingo Dam

In the Presence of Eagles

Reading time: 5 min.
Dan Brown birding Indonesia // headerimage

Unexplored seabirding in Indonesia

Unlock Indonesia’s untold seabirding treasures

#gobirding

Reading time: 4 min.

!!!A Bornean Leafbird in flight - Surya Ramachandran and Vedant Thite

Exploring Borneo’s Hidden Wildlife

From Rainforest Canopies to Riverbanks

#gobirdingNL PureTravel

Reading time: 5 min.

Charles Post DSC04142

24 Hours on the Point Reyes Peninsula

Wildness Just a Stone’s Throw from San Francisco

#generationnatureTravel#onewithnature
Reading time: 8 min.
Charles Post Hiking in Lofoten 03

Birdwatching Lofoten’s Fall Migration

An Arctic Spectacle

#generationnature#gobirding
Reading time: 7 min.
Hannah Floyd – SWAROVSKI OPTIK Rainforest 01

Naturalist Hannah discovered 693 species in two weeks

The riches of the rainforest

TravelSustainability#generationnature
Reading time: 5 min.
#gobirdingvlog Episode 6: Austrian Alps- Bergpieper / Water pipit by Leander Khil

by Leander Khil

#gobirdingvlogs

#gobirding

Reading time: 15 min.

Charles Post – Generation Nature – Part 3 Shorebirds and Seabirds /B/O 01

Regenerative Agriculture benefits Shore- and Seabirds

Saving Our Birds

#generationnature#fortheloveofnature
Reading time: 6 min.
Compact long-range optics for wildlife watching - B/O/ - Title

Compact long-range optics for wildlife watching

Think Compact

atc-stcThink CompactInnovation

Reading time: 3 min.

Charles Post Rost

Where Wildness Still Remains

Wild Røst

#generationnature#fortheloveofnature
Reading time: 5 min.
K21 Birding Colorado CL Companion NL Pure 42 ATC STC DSC9680 CMYK ID:1663710

5 scientifically proven benefits of birding

Why birding is good for us

People#generationnatureHealth
Reading time: 10 min.
Brydon Gannets - Norhtern Gannets

Observing Northern Gannets at Hermaness, UK

A truly epic experience

#gobirdingATX / STX / BTX#seetheunseen
Reading time: 3 min.
K21 NL Pure 32 42 DSC5429 ID: 1663832

How the NL Pure unites a generation

At one with nature

#generationnatureNL Pure#onewithnature

Reading time: 4 min.

Mya-Rose using spotting scope and binoculars

Top 5 rare birds in the USA by Dr. Mya-Rose Craig

How to spot rarities

Reading time: 5 min.
Kittiwakes Flying Lofoten

An artic immersion and the imperative of preservation

Kittiwakes on the Lofoten Islands

#generationnature#gobirding
Reading time: 5 min.
Woodpecker ID 1312286

Counting birds as a daily routine

Start Sharing Your Observations Today

dGCitizen Science

Reading time: 3 min.

Make your garden a bird’s paradise B/ -  Kohlmeise LK

What can you do to support wild birds?

Make your garden a bird’s paradise

#gobirding#gardenbirding

Reading time: 3 min.

Birdsong: a free concert with special meaning B/ - Rotkehlchen LK

a free concert with special meaning

Birdsong

#gobirding#gardenbirding
Reading time: 3 min.
Bird Canada Warbler ID763841

From data collection to tangible action

Every Bird Observation Counts

dGCitizen Science
Reading time: 3 min.
!!! FConsolati Wirsehenwaswirwissen1

The AX Visio binoculars – our window into nature

We only see what we know

AX Visio#generationnatureCitizen Science
Reading time: 5 min.
Always hungry – young birds and their (exhausted) parents B/ - Blaumeise Khil2

young birds and their (exhausted) parents

Always hungry

#gobirding#gardenbirding

Reading time: 3 min.

Black-throated gray warbler ID 1399426

Citizen science collects valuable data on birdlife

The bigger picture: One bird at a time

dGCitizen Science
Reading time: 3 min.
!!!Preparing a wildlife friendly garden - Part 2 /B/O

GARDENING FOR WILDLIFE: 3 WAYS TO HELP, BY DAN ROUSE

PREPARING FOR SPRING AND SUMMER

#gardenbirdingCL

Reading time: 9 min.

K24 mauritius images 14985577 CMYK ID: 1977044

Sustainability for the CL Companion Habicht

Leather with a green touch

SustainabilityCL#seetheunseen
Reading time: 9 min.
!!! Rick Bateman: A NEW WAY OF BIRDING WITH THE AX VISIO H/B/O

Birding in Costa Rica with the AX Visio

A new way of birding

AX VisioTravel#seetheunseen
Reading time: 7 min.
K23 AX Visio Montage NZ915147 CMYK ID: 1941540

How a pair of binoculars becomes smart

AX Visio: A story of innovations

AX VisioInnovation#seetheunseen
Reading time: 8 min.
K23 AX Visio Marc Newson L1007292 CMYK ID: 1965562

Marc Newson and the AX Visio – an interview

Giving shape to smart binoculars

AX Visiodesign#beyondseeing

Reading time: 10 min.

!!!nuthatch 2

Gardening for Wildlife: 5 tips by Dan Rouse

Preparing for Autumn and Winter

CL#gardenbirding
Reading time: 10 min.
rabbit in the snow

5 tips: Considerate behavior in the snow

Wildlife in winter

Sustainability#fortheloveofnatureNL Pure
Reading time: 3 min.
K21 Birding Colorado DSC5802-HDR-Pano web

Discover a virtual birding world

World of Wings

NL Pure#gobirdingAll about optics

Reading time: 5 min.

!!!Nachhaltiges Erleben der Natur (Consolati Teil1) - Leave no Trace in den Alpen/ H/ B/ O

Respectful behavior in nature: 7 tips

Leave No Trace

#fortheloveofnature#seetheunseen

Reading time: 2 min.

!!! Biodiversity: Pumas living in co-existence with livestock /H/B/O

Agriculture and wild pumas in Southern Chile

Stronger together

NL Pure#fortheloveofnatureConservation
Reading time: 15 min.
#gobirdingvlogs by Leander Khil B/ - #gobirdingvlog Episode 7: Spring Bird Sounds Schilfrohrsänger by Leander Khil

6 fascinating facts about birds by Rick Bateman

A Bird’s Year

#gobirding#fortheloveofnature
Reading time: 4 min.
Birds on a lake Miracle of Migration ID 1247879

The secret world of Migratory Birds

THE MIRACLE OF MIGRATION

#gobirdingCitizen ScienceNL Pure
Reading time: 10 min.
K21 SWAROVSKI OPTIK Eloxalanlage B1076263 ID: 1632208

Digital networking of SWAROVSKI OPTIK production

TOWARD A DIGITAL FUTURE

InnovationAbout us#seetheunseen

Reading time: 4 min.

Discovering flamingos in the Camargue by Frederic Lamouroux

Discovering flamingos in the Camargue

Birding in France

NL Pure#gobirdingATX / STX / BTX
Reading time: 4 min.
Pumas in Torres del Paine National Park  Story 3 a caring mother

Wild pumas

Sarmiento – a devoted mother

#mywildlife

Reading time: 5 min.

Pumas in Torres del Paine National Park  mammal Ingo Arndt 045

Wild pumas

Shy and solitary

#mywildlife
Reading time: 4 min.
Pumas in Torres del Paine National Park  mammal Ingo Arndt 002

Wild pumas

FROM DREAM TO REALITY

#mywildlife
Reading time: 7 min.
Biodiversity: Our project in Costa Rica /H/B/O - DJI 0630

The SWAROVSKI OPTIK Rainforest

Our project in Costa Rica

SustainabilityConservation#fortheloveofnature
Reading time: 6 min.
Gudrun and her daughter Ronja

Gudrun Tiefenbach-Kaufmann about her favorite places

From her parents’ garden to the world

#gobirdingNL Pure

Reading time: 3 min.

Bird Sociable Lapwing on flower meadow

How we protect the Sociable Lapwing

A rare guest

#fortheloveofnatureConservation
Reading time: 4 min.
Bluethroat © Brian Calk ML 182455581

Let technology help you to identify birds by song.

Smart Sound ID

dGCitizen Science#gobirding
Reading time: 3 min.
K23 mauritius images M220GY CMYK ID:1796410

Dive into exotic natural soundscapes.

Avian sonatas

#gobirdingdGCitizen Science

Reading time: 5 min.

!!! Biodiversity & CSR: Mieminger Gletscher /H/B/O

Citizen science glacier observation in Tyrol

Treasure the small things

#fortheloveofnatureConservationATX / STX / BTX

Reading time: 10 min.

mauritius images IB7161371 Gebirgsbach mit Wasserfall

SUSTAINABLE USE OF RESOURCES AT SWAROVSKI OPTIK

RESPONSIBLE USE OF WATER

About usSustainability#fortheloveofnature
Reading time: 3 min.
broad billed hummingbird arizona

Tropical Birding Travel Destinations

See you there!

Travel#onewithnature#gobirding
Reading time: 3 min.
Leander Khil close-up with the compact SWAROVSKI OPTIK ATC spotting scope

Birding in Norway with the compact ATC spotting scope

Exploring the far north

ATC / STC#gobirdingTravel
Reading time: 4 min.
!!!Nizzana landscape (c) by Jonathan Meyrav

Discover the top 5 birding spots in Israel

Winter birding in Israel

NL Pure#gobirdingTravel

Reading time: 4 min.

Making the most of your SWAROVSKI OPTIK dG and Merlin Bird ID

Making the most of your

dG and Merlin Bird ID

dGCitizen Science
Reading time: 3 min.
Bird Canada Warbler ID763841

How we protect the Canada Warbler

A well-travelled songbird

#fortheloveofnatureConservationSustainability

Reading time: 4 min.

Paul Nkhumane - BirdLife Community Guides

How to become a community bird guide

South Africa’s local heroes

Conservation#fortheloveofnatureTravel
Reading time: 5 min.
!!!Ornate Flycatcher (Chris Bell)

Changing Lives and Saving Birds in Colombia

The FELCA Foundation:

#fortheloveofnature#seetheunseen
Reading time: 4 min.
MEX Bike

Sport optics on the road

Experience SWAROVSKI OPTIK

#seetheunseen
Reading time: 3 min.
SWAROVSKI OPTIK Nature Explorers O/ - Neusiedlersee ID:1365390

Here we go!

DISCOVER NATURE TOUR

#mywildlife#urbanwildlife#seetheunseen

Reading time: 2 min.

!!!Western Gull (Larus occidentalis) over the waves by Charles Post

Winter Birding on California’s Point Reyes Peninsula

Shorebirds in winter mode

NL Pure#gobirdingNature's treasures
Reading time: 4 min.
In 2008 the company kindergarten “OptikS Wichtelwald” opened its doors

Childcare in the Wichtelwald at SWAROVSKI OPTIK.

Discovering the world with all five senses

About us#seetheunseen#fortheloveofnature
Reading time: 3 min.
Purple-crowned Fairy by Glenn Bartley

Bright birds (part II) – a photo selection

Add some color to your day

#gobirdingNL Pure

Reading time: 3 min.

Violet-crowned Woodnymph - Glenn Bartley

Bright birds (part I) – a photo selection

Beautiful colors for your day

#gobirdingNL PureATC / STC

Reading time: 3 min.

!!!Male Mealy Redpoll by Brydon Thomason - Autumn birding with the 115-mm objective module

Autumn with the 115-mm objective module

Observing redpolls

#gobirdingATX / STX / BTX#seetheunseen
Reading time: 4 min.
El Cajas, Anden

Enchanting Ecuador

The Andes

Travel#mywildlifeNL Pure
Reading time: 3 min.
Canoe approach into Sani Lodge Amazon

Enchanting Ecuador

Amazonia

NL Pure#mywildlifeTravel
Reading time: 3 min.
American Flamingo

Enchanting Ecuador

The Galapagos

#mywildlifeCLTravel

Reading time: 3 min.

Flamingos in Bahia Hondita in the Guajira peninsula of northern Colombia.

The Essential Colombian Hotspots

Andes to Amazon:

Travel#gobirding#mywildlife
Reading time: 4 min.
Rufous-tailed Hummingbird ID 1576004

watching wildlife

Enchanting Ecuador

#mywildlifeCLTravel

Reading time: 3 min.

!!!Sand Plovers at the Beach, Surya Ramachandran

Discovering India’s Arabian Coastline

Birders will be birders

Reading time: 3 min.
!!! SWAROVSKI OPTIK & the Jane Goodall Institute Chimpanzee Sanctuary & Wildlife Conservation Trust

SWAROVSKI OPTIK & the Jane Goodall Institute

Making chimpanzees visible

#fortheloveofnatureSustainability
Reading time: 6 min.
!!! My birding patch - Camilla Dreef /B

Camilla Dreef: Research & Storytelling Belong Together

BIRD CONSERVATION THROUGH RESEARCH & COMMUNICATION

#seetheunseen#gobirding
Reading time: 4 min.
K21 SWAROVSKI OPTIK Eloxalanlage B1076201 CMYK

Looking to the future with a new anodizing plant

Brilliant key technology

About usSustainabilityInnovation

Reading time: 7 min.

!!! Balleny Islands Dan Brown P2263452

A very special seabird in Antarctica

To the end of the earth

TravelNature's treasures#seetheunseen
Reading time: 3 min.
!!! Rick Bateman Uganda

Bringing you closer to Ugandan wildlife

4 fierce guides

EL#mywildlifeTravel
Reading time: 4 min.
K19 Neusiedlersee andreschoenherr ID:1365425 - People standing in the field with binoculars

Nature is good for us

Healthy Nature

#fortheloveofnatureHealth

Reading time: 5 min.

!!!11 Studierende der FH Joanneum Graz im Juni 2022 ihre Designideen der SWAROVSKI OPTIK

Cooperation with the FH Joanneum Graz

Fresh ideas & news points of view

SustainabilityCooperation#fortheloveofnature

Reading time: 3 min.

!!! Uganda, RickBateman

Interview with Harriet Kemigisha, guide from Uganda

It’s a women’s world

NL Pure#mywildlifeTravel
Reading time: 5 min.
K22_Photovoltaik_DSC5717.tif (ID:1710841)

SWAROVSKI OPTIK shows how to conserve energy resources.

Our energy for tomorrow

SustainabilityAbout us#fortheloveofnature
Reading time: 5 min.
FSB

One with nature

Protect what you love

Sustainability#fortheloveofnatureBinocular Accessories
Reading time: 3 min.
!!!Brydon Thomason tested the SWAROVSKI OPTIK 115-mm objective module

Spring on the Shetland Isles

with the 115-mm objective module

ATX / STX / BTX#gobirding#seetheunseen

Reading time: 3 min.

Äthiopischer Wolf

Ethiopian Wolf: Roaming the Roof of Africa

The Ethiopian Wolf

#fortheloveofnatureConservationSustainability
Reading time: 5 min.
!!!, Uganda, RickBateman

Abia Atukwase

No distance too far

Travel#gobirding

Reading time: 4 min.

K21 SWAROVSKI OPTIK Eloxalanlage B1076263 ID: 1632208

When every inch counts

An investment planned with great sensitivity

About usSustainabilityInnovation
Reading time: 4 min.
!!!My birding patch: Gigi Sahlstrand looking through binoculars in bosnia herzegovina

Gigi Sahlstrand from Sweden shares her story

The big bird adventure

ATX / STX / BTX#gobirdingTravel
Reading time: 3 min.
New perspectives – Tajikistan snow leopard

Nature Conservation

New perspectives – Tajikistan

#fortheloveofnatureSustainability#mywildlife
Reading time: 10 min.
Closer 2022 / Philosophie - Is it the right direction? H/B/O/ - green arrows

Searching for orientation

Is it the right direction?

#seetheunseen#fortheloveofnature

Reading time: 3 min.

NL Pure 32 42 Colorado B

Hannah Floyd

The owl and the juniper

NL Pure#gobirding
Reading time: 4 min.
Projekt: Nachhaltigkeit/Blogbeitrag Website und Social Media

Sport optics made in Tyrol, Austria

Made in Austria

#fortheloveofnature#seetheunseenSustainability
Reading time: 3 min.
Tent on mountain, USA, Charles Post

Charles Post

sustainable nature experiences

#fortheloveofnature#seetheunseen

Reading time: 4 min.

CLOSER 2022 - COLOMBIA - Sunset over the rolling lush green hills of the Antioquia landscape near Santa Fe, just outside the city of Medellin, Colombia

Finding Hope and a Future in Ecotourism

COLOMBIA

Travel#gobirding#mywildlife

Reading time: 5 min.

Brydon Thomason: My Year with the 115 - Winter / photo 1

Birding in winter with the 115-mm objective module

Birding at the Shetland Islands

ATX / STX / BTX#fortheloveofnature#gobirding
Reading time: 4 min.
Headerbild Das-Jahr-in-Zahlen 2021 DE

The year at

Swarovski Optik

About us#fortheloveofnature
Reading time: 5 min.
Close up: European Winter Waterfowl - Part 2 B/ - Mute Swan (Cygnus olor) by Leander Khil

European Winter Waterfowl - Part 2

Close up :

#gobirding
Reading time: 4 min.
Close up: European Winter Waterfowl - Part 1 B/ - Common Pochard (Aythya ferina) by Leander Khil

European Winter Waterfowl - Part 1

CLOSE UP :

EL#gobirdingATX / STX / BTX

Reading time: 3 min.

NL Pure, Peter Oettl, Dale Forbes

Peter Oettl & Dale Forbes

A pure spirit of invention

NL PureBinocular Accessories#seetheunseen
Reading time: 4 min.
Canteen_regional products vegetables GettyImages-1097842636

SWAROVSKI OPTIK "Zum Habicht" Canteen

Our daily delight

Sustainability#fortheloveofnature

Reading time: 5 min.

Closer Special Design, RF, Butterfly on blade of grass

From inspiration to innovation

See beauty

CL#seetheunseendesign
Reading time: 3 min.
Landscape, forrest, morning sun, sunrise ID:1504275

Earth overshoot day

Careful management of natural resources

About usSustainability#fortheloveofnature
Reading time: 4 min.
!!!Corey Finger tried the 115 in New York City B/ - Corey, Gabriel and Grace - New York USA

Corey Finger tried the 115 in New York City

The big scope in the Big Apple

ATX / STX / BTX#seetheunseen#gobirding
Reading time: 4 min.
CL Companion Nomad Purpose Carina Schiestl-Swarovski looking through binocular

Interview

Hunting protects and preserves

About us#fortheloveofnature#closer2hunting

Reading time: 5 min.

!!! Surveying and monitoring birds B/ - Female Merlin at nest with prey for chicks

Surveying and monitoring birds

Ornithological field work with the 115-mm objective module

ATX / STX / BTX#seetheunseen
Reading time: 5 min.
Diego Calderón-Franco - CL Pocket

Birdwatching with the CL Pocket?

Diego Calderón-Franco’s experiences

#seetheunseenCL#urbanwildlife
Reading time: 2 min.
Chestnut-mandibled Toucan - Costa Rica by Glenn Bartley

Global Bird Weekend 2021

A great feat for birds worldwide

#gobirding#fortheloveofnature

Reading time: 3 min.

Jonathan & Angela Scott SWAROVSKI 01

Sacred Nature

The Power of Lions

#mywildlife#urbanwildlifeTravel

Reading time: 2 min.

Telescope, man, sunset

Trips that cover both passions

Attention birding enthusiasts & wildlife watchers

TravelCooperationNL Pure
Reading time: 4 min.
Bird Scarlet Macaw spreads wings CLOSER ID 1230580

The importance of colors

As colorful as life itself

#fortheloveofnature
Reading time: 4 min.
Jonathan & Angela Scott SWAROVSKI 05

Sacred Nature 2

Photo Series

#mywildlife#urbanwildlifeTravel
Reading time: 3 min.
Yellow-rumped (Myrtle) Warbler

A new birding era for Sarah Toner

The NL Pure

NL Pure#onewithnature#gobirding

Reading time: 3 min.

K21 CL Curio Marc Newson 034 CMYK

Marc Newson talks about the CL Curio

Interview with the designer

CLdesign
Reading time: 4 min.
Among experts: Jonathan Meyrav und Yoav Perlman trying the brand-new NL Pure 12x42 - main image

Jonathan Meyrav & Yoav Perlman trying the NL Pure 12x42

Among experts

NL Pure#onewithnature#gobirding

Reading time: 2 min.

Jonathan & Angela Scott SWAROVSKI 05

Find your Sacred Nature

Reconnecting People to Our Planet

Travel#mywildlife#urbanwildlife
Reading time: 2 min.
The Freedom to experience more ID1536442

By Rick Bateman

The Freedom to Experience More

CL#seetheunseenTravel
Reading time: 10 min.
Brian Sullivan tested our 115-mm objective module B/ - Brian Sullivan

Brian Sullivan tested our 115-mm objective module

bigger, brighter, better

ATX / STX / BTX#gobirding#seetheunseen
Reading time: 4 min.
Landscape mixed forest from above

Charles Post?

What does Nature mean to you,

#fortheloveofnatureSustainability#seetheunseen

Reading time: 4 min.

broad billed hummingbird arizona

Tropical Birding Travel Destinations

See you there!

Travel#onewithnature#gobirding
Reading time: 3 min.
CL Pocket 2021 people in grass ID 1530907

The wonders of nature watching

Focus on what matters

CL#seetheunseen
Reading time: 3 min.
A tent under the stars Outdoor history GettyImages-576583816

The milestones of optical inventions

CHANGING OUR VIEW OF THE STARS

#seetheunseen

Reading time: 5 min.

Graylag Goose

The international bird airport at Zwin Nature Park

The international bird airport at Zwin Nature Park, Belgium

ST Vista#gobirdingTravel

Reading time: 4 min.

Both Kestrels in the nest

An interview with Mario Kreuzer

Kestrels never read the script

ATX / STX / BTX#gobirding#urbanwildlife
Reading time: 10 min.
The Gib Buzzard conundrum ID1535960

By Dick Forsman

The Gib Buzzard conundrum

ATX / STX / BTX#gobirdingCitizen Science
Reading time: 6 min.
CL Companion 2017 couple in forest with binoculars ID 1040408 ZUGESCHNITTEN

Experience more

Top 6 Reasons why binoculars belong on every adventure

CL#seetheunseen
Reading time: 2 min.
NL Pure James Lees in the Forest

One with nature: NL Pure

The new NL Pure in the hands of James Lees

NL Pure#onewithnature

Reading time: 3 min.

Why everyone can become a great birder - SWAROVSKI OPTIK Tripods BTX, ATX, EL, CL, Birders, Titchwell

Why everyone can become a great birder

An interview with Jessie Barry

dG#seetheunseenCL
Reading time: 5 min.
Our profession is outdoor - NL Pure BP Backpack 30 ID:1460980

Our profession is outdoor

Ready for the adventure with our new GEAR collection

Gear#fortheloveofnature#seetheunseen

Reading time: 2 min.

Islands spread in the sea

In paradise

with birds-of-paradise

#gobirdingTravel#mywildlife
Reading time: 5 min.
Thick-billed Parrot

A magical encounter with the endangered

Thick-billed Parrot

#gobirding#onewithnatureNL Pure
Reading time: 2 min.
Raven

COMMON RAVENS

WILY OPPORTUNISTS

#mywildlifeTravel
Reading time: 7 min.
Green-tailed Sunbird

Surya Ramachandran

Birding in Singalila National Park

#gobirding#onewithnature

Reading time: 4 min.

Western Ghats India, NL Pure

A Naturalist’s Diary during India’s Covid crisis

LOCKED DOWN AT THE EDGE OF THE WESTERN GHATS

NL Pure#mywildlife#gobirding
Reading time: 4 min.
Bird Survey, Manderle (C)Eurac Research Martina Jaider

Julia Strobl, Eurac Research

Forward-looking research in South Tyrol

#gobirding#fortheloveofnature
Reading time: 3 min.
!!! Winnebach, Eurac Research

Julia Strobl, Eurac Research

First results on the avifauna and habitats of South Tyrol

#fortheloveofnatureSustainability

Reading time: 4 min.

How to observe Shetland’s otters B/ O/ - Spotting otters without being spotted with the 115-mm objective module otters

An “otter-ly”

amazing day

ATX / STX / BTX#mywildlife#seetheunseen

Reading time: 3 min.

How to observe Shetland’s otters B/ O/ - Spotting otters - Brydon Thomason

How to observe

Shetland’s otters

#mywildlifeATX / STX / BTX#seetheunseen
Reading time: 4 min.
Biodiversity Landscape People GettyImages-1023146992 RGB

ALEX DALE

One Planet One Right

#fortheloveofnature#seetheunseenSustainability
Reading time: 7 min.
Hide and See Kongsfjord bird hide wind shelter - sign Tormod Amundsen

My Arctic birding patch

HIDE & SEE

design#gobirding
Reading time: 5 min.
CL Companion NOMAD - Handcrafted quality production sewing ID:1147139

CL Companion NOMAD

Handcrafted quality

#seetheunseenCLdesign

Reading time: 2 min.

The south view of SWAROVSKI OPTIK's company site, in the background the Bettelwurf in Absam, Tyrol

SWAROVSKI OPTIK expands its headquarters

Start of operations in the new administration and production buildings

About us#fortheloveofnatureSustainability
Reading time: 5 min.
Search for the King Eider B - A male King Eider in eclipse plumage distinguished by the ‘sails’, yellow lobe and bill shape.

MARK COLLIER AND THE 115-MM OBJECTIVE MODULE

Search for the King Eider

ATX / STX / BTX#gobirding#seetheunseen

Reading time: 3 min.

Firefox

Surya Ramachandran

THE LAND OF THE FIREFOX

#mywildlifeTravelEL
Reading time: 5 min.
CL Companion in Hand

Award-winning design

SWAROVSKI OPTIK’s CL Companion wins the coveted RedDot Award

CLdesign
Reading time: 1 min.
New Office Building Stairway ID1455654

Wood, felt, hemp, wool

Nature is all around at SWAROVSKI OPTIK

About usSustainability#fortheloveofnature
Reading time: 5 min.
115, Mark Collier

Mark Collier on Texel

Maximising the day with the 115-mm objective module

#gobirding#seetheunseenATX / STX / BTX

Reading time: 4 min.

The 115-mm objective module in Texas 1/3 – birding at Hazel Bazemore Park B/ - Clay Taylor ATX 115-mm

The 115-mm objective module in Texas 1/3 –

birding at Hazel Bazemore Park

#seetheunseenATX / STX / BTX#gobirding
Reading time: 4 min.
The 115-mm objective module in Texas 2/3 – birding at Guadalupe Mountains National Park - Joel Simon and Clay Taylor with the 115-mm objective module

The 115-mm objective module in Texas 2/3 –

birding at Guadalupe Mountains National Park

#seetheunseenATX / STX / BTX#gobirding
Reading time: 4 min.
115-mm objective module Clay Taylor 3/3 header image

Clay Taylor tested the 115-mm objective module

The 115-mm ob­jec­ti­ve mo­du­le in Te­xas 3/3 – Te­xas Gulf Co­ast Bir­ding

ATX / STX / BTX#gobirding#seetheunseen

Reading time: 3 min.

115, Nils van Duivendijk

Nils van Duivendijk’s first impressions of

the 115-mm objective module

ATX / STX / BTX#gobirding

Reading time: 3 min.

Landscape, forrest, morning sun, sunrise ID:1504275

For the love of nature

The healing power of nature

#fortheloveofnature#seetheunseen
Reading time: 3 min.
Greater Roadrunner

Birding travel reimagined

Maximize the experience, minimize the risk

Travel#gobirding
Reading time: 3 min.
American Goldfinch

KIMBERLY KAUFMAN

BIRDING IS MY LIFE

#gobirding#fortheloveofnature
Reading time: 4 min.
115 Bruce Webb

Bruce Webb tried the new 115-mm objective module

A new era of extreme resolution and brightness

#gobirding#seetheunseenATX / STX / BTX

Reading time: 3 min.

Watching closely, helps you to learn more about the natural world surrounding you.

dG

The future of animal identification

dG#seetheunseen
Reading time: 2 min.
Franz Erler

Franz Erler and Daniel Rotter

AN UNDISTORTED VIEW

#seetheunseen

Reading time: 5 min.

How to count 1 million raptors B/O/ - short-toed eagle folkert

How to count

1 million raptors

#fortheloveofnatureSustainability
Reading time: 3 min.
Conservation challenges in the Batumi bottleneck B/O/ - Bart Hoekstra Montagu's Harrier

Conservation challenges

in the Batumi bottleneck

#fortheloveofnatureSustainability
Reading time: 3 min.
Over one million raptors streaming by B/O/ - Batumi 01

Over one million raptors

streaming by

#fortheloveofnatureSustainability
Reading time: 3 min.
ATX65 CCT CTH EL women birding ID 1210528

Global Bird Weekend 2020

Great achievements and many smiles

#gobirding#fortheloveofnature

Reading time: 3 min.

Bird nests – versatile cradles B/ - Waldohreule LK

Bird nests

versatile cradles

#gobirding#gardenbirding
Reading time: 3 min.
Birding at your doorstep – discover the birdlife close to you - Buchfink by Leander Khil

Birding at your doorstep

discover the birdlife close to you

#gobirding#gardenbirding
Reading time: 3 min.
2 women - feather - sitting - forest - meadow - K19 dG andreschoenherr DSC8815 CMYK (ID1362742)

Birding basics 1

How to identify birds

#staycuriousdG#gobirding

Reading time: 3 min.

Social Birder PCT CCT PTH CTH EL CLC ATX85 65 BTX ID 1210313

Birding basics 2

Birding tips in the field

#staycuriousdG#gobirding

Reading time: 3 min.

shorebirds flying - Germany - North Sea coast - gulls - waders -  Fuhlehörn-Deutschland 2010 061

Birding basics 3

Taking the next step in birding

#staycuriousdG#gobirding
Reading time: 2 min.
Yellow-rumped (Myrtle) Warbler

Clay Taylor

North American Wood Warblers

#gobirding
Reading time: 1 min.
SWAROVSKI OPTIK CAMPEX Le Casellacce

Connecting people and nature

SWAROVSKI OPTIK CAMPEX Le Casellacce

#seetheunseen#fortheloveofnature
Reading time: 3 min.
Bird songs: music to your ears B/ - © Andrew Spencer / Cornell Lab of Ornithology

music to your ears

Bird songs

#gobirding

Reading time: 3 min.

NL Pure 42, Arjan Dwarshuis, Netherlands

Arjan Dwarshuis

Every bird you look at seems to change into gold with the NL Pure

NL Pure#onewithnature
Reading time: 2 min.
NL Pure 42 Ben Knoot

Ben Knoot with the NL Pure 10x42

A birding guide’s point of view

#onewithnatureNL Pure

Reading time: 5 min.

Header Stars Sky Landscape Jupiter Saturn GettyImages-1126454618

Closer to the stars

Cosmic tête-à-tête on December 21, 2021

ATX / STX / BTX#seetheunseenEL
Reading time: 3 min.
Stieglitze c Manfred Polansky

Good to know

Feeding birds in winter

#gardenbirding#gobirding
Reading time: 3 min.
Fanes landscape 17-O-erardi Lé Vert

Take a closer look at the Dolomites

Take a closer look at the Dolomites in San Vigilio, Italy

ST Vista#urbanwildlife#fortheloveofnature
Reading time: 7 min.
Goldcrests

Dan Brown

Autumn Birding in Scotland

NL Pure#onewithnature#gobirding

Reading time: 4 min.

A joint adventure: Mark and Nils seawatching with the 115-mm objective module B/ - MPC-Nils-BTX-11

A joint adventure:

Mark and Nils seawatching with the 115-mm objective module

#seetheunseenATX / STX / BTX#gobirding
Reading time: 5 min.
In the beginning there was the light. Light is essential for the survival of humans, animals, and plants.  Reed, sunset and the Baltic Sea in Zingst, Germany

Essential for all life on earth

IN THE BEGINNING THERE WAS LIGHT

#fortheloveofnature#seetheunseen
Reading time: 7 min.
Swarovski Employee Picnic 1913

The play of light and crystal

A summary of Swarovski’s history

About us#seetheunseen#fortheloveofnature

Reading time: 4 min.

One with nature: the Iceland Hunters stalking with the NL Pure Photo_by_gunnar_gudmundsson ID:1461682

Progress and Innovation

Precision and quality is the DNA of the company

About usInnovation#fortheloveofnature

Reading time: 5 min.

History Building Company

Stories from the Archive

The desire for perfection and the joy of experimentation

About us#seetheunseen#fortheloveofnature
Reading time: 7 min.
People APPRENTICES ID 428330

Apprenticeships

Perspectives for youth

PeopleAbout us#fortheloveofnature
Reading time: 4 min.
Biodiversity Butterfly Flower

THE VALUE OF BIODIVERSITY

QUALITY OF LIFE

#seetheunseenSustainability#fortheloveofnature
Reading time: 7 min.
The fun of exploration – how the dG turns everyone into a wildlife expert B/ - livestream with others ID: 1362716

tips & tricks for your dG

digital guide 101:

dG#staycurious

Reading time: 4 min.

Smart innovations – apps unlock the dG’s full potential, birding with the SWAROVSKI OPTIK dG, document on phone

Smart innovations –

apps unlock the dG’s full potential

dG
Reading time: 4 min.
A Black-browed Albatross at RSPB Bempton Cliffs: Craig Thomas testing the 115 objective module.

An unforgettable experience:

A Black-browed Albatross at RSPB Bempton Cliffs

ATX / STX / BTX#gobirding

Reading time: 3 min.

An Island of Biodiversity ID1399387

Wild wolves up close -

#mywildlife in Brazil

#gobirding#mywildlifeTravel
Reading time: 3 min.
An Island of Biodiversity ID1399395

for Brazil

5 Travel Tips

Travel#mywildlife
Reading time: 3 min.
An Island of Biodiversity ID1406066

for BRAZIL

READY

#gobirding#mywildlifeTravel
Reading time: 3 min.
An Island of Biodiversity ID1399395

THE SANTUÁRIO DO CARAÇA IS A MAGICAL ISLAND

An Island of Biodiversity

#mywildlife#gobirding

Reading time: 10 min.

Stay curious – James Lees’ family tried the dG - James Lees kids

Stay curious –

James Lees’ family tried the dG

dG
Reading time: 6 min.
The fun of exploration – how the SWAROVSKI OPTIK dG turns everyone into a wildlife expert 
Imagine you are taking a walk through a natural park with your friend. It is your first time here and you are not familiar with all the birds and mammals present.

how the dG turns everyone into a wildlife expert

The fun of exploration

dG
Reading time: 4 min.
The fun of exploration – share with others what you see ID: 1362721

The fun of exploration –

Share with others what you see with your dG

dG

Reading time: 2 min.

Building northern courtyard ID1536142

SWAROVSKI OPTIK quantified

Figures describing a success story

About us#fortheloveofnaturePeople

Reading time: 1 min.

Spotting Scopes Tips Birding Tripod BTX ID:1208824

The perfect combinations

Two tripod packages for a firm footing

Spotting Scope Accessories#gobirding
Reading time: 2 min.
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