Did you know that millions of tons of packaging material are discarded every year? Unlike plastic packaging, cardboard boxes are twice as likely to be recycled – giving them a real second chance at life. Unfortunately, protecting premium products like binoculars or spotting scopes without using any plastic inlays is more challenging than it appears. But SWAROVSKI OPTIK has done just that, and even taken it one step further – by simplifying our packaging design and using less ink, we’ve cut the amount of energy consumed during production.
This seemingly small change makes a big difference for the environment. Our new boxes are made from recycled paper to conserve precious resources and are themselves fully recyclable. That means nature lovers everywhere can enjoy complete peace of mind when unpacking their new binoculars or scopes – even if they don’t keep the box for storage. Simply place the entire package, including all paper inlays, into your cardboard recycling bin and give it another opportunity to be useful. Who knows, it might return as another box, a sketchbook for your next adventure, or wrapping paper for thoughtful gifts.
Step by step toward a future worth living in
Our new packaging solution may seem like a small step, but it’s the result of years of continuous innovation. At SWAROVSKI OPTIK, sustainability is more than a goal –it’s a mindset that shapes everything we do. This commitment connects us with nature lovers worldwide who share one belief: sustainability isn’t optional. It’s the only path to a future worth living in.
And our new packaging is just one aspect of our commitment. Did you know that ...
our packaging has been climate-neutral since 2018?
our product bags are made from fully recyclable, recycled polyester?
we manufacture our products locally whenever possible?
we’ve purchased 285 acres (115 ha) of rainforest in Costa Rica to help safeguard thousands of animal and plant species?
we support research projects on every continent to protect critically endangered species such as raptors, rhinos, pumas, and chimpanzees?
we’ve installed green roofs, planted bee-friendly flowers, and reduced energy use at our Austrian headquarters thanks to solar panels, LED lighting, and more?
These are just a few of the many actions we’ve taken – and continue to take in accordance with our science-backed sustainability strategy, which will bring us one step closer to our mission: net zero by 2040.. Because in the long run, every step matters, big or small. By simply recycling our new packaging, you can join us in our efforts. For the love of nature!
