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After many years of support for the Wildfowl & Wetlands Trust (WWT), SWAROVSKI OPTIK will be embarking on a refreshed partnership with the charity this year. From May 2021, SWAROVSKI OPTIK will be working alongside VIKING OPTICAL as WWT’s newest optics partner.
This new partnership will allow visitors, staff and volunteers to learn more about the wildlife on all ten of WWT’s wetland reserves year-round, through using SWAROVSKI OPTIK’s scopes and binoculars in hides with WWT’s experienced ‘Guides in Hides’ explaining what people are spotting.

As an extra boost to WWT supporters, SWAROVSKI OPTIK will once again be supporting the annual summer photo competition in WWT’s membership magazine Waterlife. Launching in July 2021, this competition will give WWT members the chance to win SWAROVSKI OPTIK equipment and inspire burgeoning wildlife photographers to share their work.

All proceeds from this partnership with SWAROVSKI OPTIK and VIKING OPTICAL go straight to WWT, bolstering their conservation work to save wetlands and the species that rely on this vital and threatened habitat for generations to come.

SWAROVSKI OPTIK’s Country Manager UK and Rep of Ireland, Peter Antoniou said: “We are delighted to be able to support WWT again this year with our new corporate partnership. It is one of Swarovski Optik’s core ambitions to inspire people to love and care for nature and, alongside WWT, we hope to encourage more people to get closer to the beauty of the natural world in 2021. Wetlands are a crucial habitat for wildlife, and help combat climate change and its effects through carbon storage and flood alleviation in the UK and we are proud to support them through our work with WWT.”

WWT’s Senior Corporate Partnerships Manager, Nick Appleby said:
“Having such established and respected optics brands on board to support WWT’s conservation work is a great asset; it underpins our mission to get people closer to wildlife and nature perfectly. We’re so excited to be able to provide visitors with Swarovski Optik’s equipment in our hides alongside our expert guides for a truly premiere wildlife watching experience.”

VIKING OPTICAL’s Managing Director, Richard Bonnett said:
“We are very pleased to have been appointed as WWT’s Optical Partner and will be providing full support to the Reserves once the Covid restrictions are lifted. We have worked with our friends at SWAROVSKI OPTIK for over 25 years and look forward to the opportunity of working with them again at the forthcoming Swarovski days at each Reserve.“

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