SWAROVSKI OPTIK regards itself as a link in the chain of give and take. We made the commitment already a long time ago not only to have as little and the least harmful
impact possible on the planet, but also to actively seek opportunities where our products, skills, contacts, and financial support can really change the situation and make an improvement.
Objective: To safeguard the breeding grounds with the focus on Kazakhstan; cross-border cooperation to protect the birds’ key resting places on their migration routes and their wintering grounds from India to North Africa.
Objectives: to carry out coordinated research on the Canada Warbler across its entire habitat (North and South America, the Caribbean); to acquire important knowledge and safeguard its long-term survival.
Objectives: to improve breeding conditions and, therefore, safeguard the Dalmatian Pelican breeding colony in the Srebarna Nature Reserve.
Objectives: to record the numbers of raptors migrating; to step up the PR and educational activities with the aim of curbing the illegal hunting of raptors.
Objectives: to preserve the population’s traditional means of existence in a harsh, dry landscape; to protect the last snow leopards by means of ecotourism.
Objectives: to resettle 100 rhinos from South Africa in Botswana to protect them from poaching and, therefore, support the survival of both African species in the wild.
Objectives: to set up a network of professional Community Bird Guides throughout the whole country; to provide an additional source of income for the local population; to generate added value for the population by preserving important natural habitats.
Nature is infinitely complex – a closely woven web of strands connected to and dependent on each other. This “web” is the pattern for our world where everything belongs together as diversity and relations are the foundations of life on our planet. One leads to the other; one facilitates the other. This also means, unfortunately, that the destruction of even a small species has an impact on the large whole. The more components disappear, the less resilience the whole ecosystem will have. If individual components of an ecosystem disappear, e.g. an animal or plant species, some functions of the ecosystem will be lost. The web has fewer strands and is susceptible to additional “holes".
Companies in particular have an important responsibility to recognize their own interaction with the web of life and to act appropriately in a considerate and sustainable manner.
SWAROVSKI OPTIK’s aim is rather to continue weaving the web of life with imagination, courage, and a great deal of personal effort in all its diversity of patterns, colors, and forms.
When we think about biodiversity, we might think about the birds of Costa Rica, the fantastic reptiles and insects of Madagascar, or the unique mammals of Australia. As a description of the enormous variety of life on Earth. However, biodiversity encompasses all living things including plants, animals, bacteria and, of course, human beings. In fact, it is estimated that the vast majority of species on the planet have yet to be described by science!