SWAROVSKI OPTIK is all about helping people to experience special moments. Loving and caring for nature is what we do, indeed it is our raison d’être. The magic of the moment is at the heart of our company’s philosophy, but our strategic focus is firmly on tomorrow – and the day after tomorrow. People have to understand that the decisions they make today determine what kind of planet they pass on to their children – and only then do they take care to make the right decisions.
At SWAROVSKI OPTIK we regard sustainable management as our natural approach to doing business, as well as an investment in our future. We do not act on a short-term basis, we are thinking in generations instead. But sustainability also means for us showing respectful behavior to people and nature, and assuming social responsibility. In the interests of value added growth, our concern is to harmonize financial, ecological, and social aspects.
The way that SWAROVSKI OPTIK has developed clearly shows that we have always operated in harmony with nature. We also see this as the root of our current success. Our demand for high quality and the durability of our products provide a common theme running through the company’s history. Every year we invest considerable resources in reducing our environmental impact or in avoiding it completely.
As a company engaged in production, which relies on nature’s resources, we focus on ensuring that the cycle is complete in terms of what we give and take. Therefore, we comply with the most stringent requirements and apply the highest standards in caring for the environment. We produce in an environmentally friendly way. Our buildings and processes are optimized to save resources such as energy, water, and gas. The reason for this is that we all have a duty of responsibility to nature.
Have you ever heard of "Earth Overshoot Day"? This is the day when we have exhausted the resources that nature can restore within a year. And that was in 2020 on August 22.
Since its foundation in 1949, SWAROVSKI OPTIK has celebrated high quality awareness as an important pillar of its corporate philosophy. Long before terms such as Kaizen, continuous improvement or lean management were considered helpful management methods, the SWAROVSKI OPTIK team was already committed to optimizing the quality of its products in precisely this sense.