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SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler

January 16 2014

#Conservation programs

SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
  • SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
  • SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
  • SWAROVSKI OPTIK is BirdLife Species Champion for the Canada Warbler
  • The Canada Warbler (Cardellina canadensis) is a charismatic and charming 13 cm long songbird of the New World warbler family.

    According to the current analysis of the Breeding Bird Survey (BBS) in Canada, the Canada Warbler has experienced a decline of 2.27% per year over the 40-year period from 1970 to 2011. This equates to a loss of 61% of the Canadian population, and, given that more than 80% of the global population breeds in Canada, is cause for concern. In 2010, the Canada Warbler was listed as “threatened” under Canada’s Species at Risk Act.

    Due to this decline and the listing as “threatened” BirdLife International decided to take action early and before it is too late for protecting this bird. SWAROVSKI OPTIK took the chance and became “Species Champion” for the little yellow Canada Warbler. As Species Champion it is the task to support die conservation.

    Current knowledge suggests that the main conservation issues for Canada Warbler arise on its South American wintering grounds and are linked to habitat loss or land use change. However, this is largely based on surmise (given the high levels of deforestation in the Tropical Andes and Mesoamerica), and there is presently little information about the winter distribution and ecology of the Canada Warbler.

    The main objective of this conservation project is to plan, develop and coordinate the implementation of a full lifecycle conservation strategy. Understanding a species’ ecology and demography throughout its whole lifecycle is the key to identifying the factors leading to population decline or limiting population growth. Because the current main conservation issues are largely based on surmise, important wintering and migratory stopover habitats and the major threats and limiting factors should be identified and analysed. For the beginning more information about high quality and “Canada Warbler-friendly” wintering habitats is needed for planning and implementing a sustainable habitat management.

    SWAROVSKI OPTIK is happy to be Species Champion for the Canada Warbler and is looking forward to help to protect this species.

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