New opening from September 6, 2018

September 06 2018

The SWAROVSKI OPTIK showroom in Absam now offers first-hand product advice

Headquartered in Absam, Tyrol, SWAROVSKI OPTIK specializes in the development and manufacture of long-range, high-precision optical instruments. The whole product range is characterized by beautiful design, perfect ergonomics, and outstanding optical quality. As a world-leading manufacturer, SWAROVSKI OPTIK combines future-oriented industrial technologies with the demand for the highest craftsmanship. Providing customers with excellent advice and superb service is at the heart of our brand philosophy.

When our customers purchase a long-range optical device, they are buying something that will bring them many years of pleasure. We set up the SWAROVSKI OPTIK showroom in Absam because we want them to have access to all the information they need on our products and services. From September, we are opening it up to all existing and prospective customers.

It provides an excellent overview of the SWAROVSKI OPTIK brand and products, and prospective buyers can ask for advice on our full range of products. It is also an opportunity to try out the devices before buying them from the online store.

As of September 6, 2018, the showroom is open every Thursday afternoon from 1.30 to 4.30 pm (excluding public holidays and extended holiday weekends). Other appointments can be made via Customer Service.

We at SWAROVSKI OPTIK see the showroom as another way to shop, in addition to authorized dealers and the SWAROVSKI OPTIK online store. Rifle scopes will still only be available from specialist dealers.


For more information on the showroom and to make an appointment please contact:


Customer Service


Telephone: 00800 3242 5056

Office hours: Mon-Thurs 8 am–5 pm and Fri 8 am–12 noon

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