Press releases

START SMART: SWAROVSKI OPTIK integrates digital intelligence into its new dS rifle scope

March 03 2017

On March 3, 2017, SWAROVSKI OPTIK will present the dS, representing a completely new generation of rifle scope. The debut of this product will highlight the optical features of conventional rifle scope joining forces with the key benefits of digital targeting optics to form an impressive, complete device. Delivery start in Europe is in July 2017. The launch in die US market will be initiated with the Shot Show in January 2018.

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#CLOSER2NATURE: Immerse yourself, discover, enjoy – the new BTX binocular spotting scope by SWAROVSKI OPTIK revolutionizes the viewing experience.

March 03 2017

Observing for hours with absolute concentration, immersing yourself in eternal moments, discovering the finest details – this is what the BTX has to offer, combining the benefits of a spotting scope and binoculars. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. The unique binocular system uses the visual power of both eyes and enables observers to overcome limitations and become one with their environment. Experts and birders viewing often for many hours will appreciate the angled view and ergonomic forehead rest. The new spotting scope model will be presented on March 3 at the IWA OutdoorClassics with delivery starting in May 2017. Those interested in the BTX can join SWAROVSKI OPTIK in May 2017 for the European BTX Tour to experience the beauty of the world with their own eyes.

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#CLOSER2HUNTING: Immerse yourself, discover, enjoy – the new BTX binocular spotting scope by SWAROVSKI OPTIK revolutionizes the viewing experience.

March 03 2017

Observing for hours with absolute concentration, immersing yourself in eternal moments, discovering the finest details – this is what the BTX has to offer, combining the benefits of a spotting scope and binoculars. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. The unique binocular system uses the visual power of both eyes and enables observers to overcome limitations and become one with their environment. Experts and birders viewing often for many hours will appreciate the angled view and ergonomic forehead rest. The new spotting scope model will be presented on March 3 at the IWA OutdoorClassics with delivery starting in May 2017.

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Closer to nature: This encapsulates the Digiscopers of the Year for 2016

November 29 2016

The winner of the SWAROVSKI OPTIK “Digiscoper of the Year 2016” competition is Jonathan C.V. Soon from Malaysia, with his picture entitled “Like my red beard?” The winning photo was selected from more than 800 entries by an international jury and a public vote.

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The new TLS APO 43 mm completes the range of custom SWAROVSKI OPTIK digiscoping adapters

September 20 2016

The perfect solution for all digiscopers – adapters are now available for all camera variants. First came SLRs, then system cameras and different iPhone®(1) adapters, and now full-frame cameras too: With the new TLS APO 43 mm, SWAROVSKI OPTIK completes its range of custom digiscoping adapters. The latest addition to the range will be available from specialist retailers and www.swarovskioptik.com from spring 2017.

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“Digiscoper of the Year 2016” 11th SWAROVSKI OPTIK Photo & Video Competition

June 01 2016

Digiscoping – the art of shooting photos and videos through spotting scopes or binoculars – has been capturing the imagination of an ever-growing number of users for many years. High-quality spotting scopes, binoculars, and special adapters from SWAROVSKI OPTIK have turned digiscoping into a fascinating alternative to nature photography. This year, SWAROVSKI OPTIK’s popular “Digiscoper of the Year” competition is taking place for the 11th time. Once again, SWAROVSKI OPTIK is offering an attractive top prize of a complete digiscoping set. A Facebook competition will run at the same time as this competition. The “Digiscoper of the Year 2016” competition begins on June 1, 2016 and the closing date for entries is September 30, 2016.

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Press Contact

For additional information about our company and our products we invite you to contact:

Dean J. Capuano (North America)
Director of Communications
T: 800-426-3089 x2957
F: 877-287-8517
Dean.Capuano@swarovskioptik.us

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High resolution images related to press releases can be downloaded from our image database.

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