Face to face with our customers: SWAROVSKI OPTIK joins Facebook as a platform for direct contact with its customers and friends

Social networking sites like Facebook and Twitter are enjoying ever-growing popularity, with millions of users regularly using these forums to keep in touch and exchange views. SWAROVSKI OPTIK is joining this new era in communication in mid-July with its own Facebook Fanpage, a platform for direct contact with friends of the brand. In future, SWAROVSKI OPTIK will not only share the joy of observation and the fascination for all that is hidden and beautiful, but also related experiences.

SWAROVSKI OPTIK is launching its Facebook Fanpage on 19 July and is inviting customers and friends to visit www.facebook.com/swarovskioptik and become fans, so that they can receive all the news from the Austrian long-range optic manufacturer firsthand. In addition to information about the SWAROVSKI OPTIK brand, new product launches and current SWAROVSKI OPTIK events, the Facebook page will also provide background information on the company, and the products and their applications, as well as related video presentations. Furthermore, this platform will give anyone who appreciates the joy of observation and precious glimpses of nature the opportunity to exchange experiences and join discussions with like-minded people - both experienced product users and SWAROVSKI OPTIK employees. For those interested in SWAROVSKI OPTIK, it has never been easier to remain up-to-date with the latest developments and information from the long-established company and to talk about them with others. However, the company knows that it will be the users that really bring this platform to life, which is why they are being invited and encouraged to visit the site and contribute, giving their opinions and uploading their pictures and videos, and to share these with other fans of the SWAROVSKI OPTIK site.

SWAROVSKI OPTIK will enter the first 3,000 members of its Facebook Fansite in a prize draw for the chance to win one of three pairs of high-quality binoculars from the Traveler range. And for those who prefer Twitter, SWAROVSKI OPTIK will also be making up-to-the-minute information available at http://twitter.com/SwarovskiOptik.