SWAROVSKI OPTIK sells its 100,000th Z6 rifle scope

Absam/Austria, 22 September 2011 – Since its launch on the market four years ago, the demand for the Z6 rifle scope from SWAROVSKI OPTIK has been so great that the long-established company from Tyrol has already sold its 100,000th scope. The range of models launched by SWAROVSKI OPTIK with a 6X Zoom set the benchmark for the market.. Hunters the world over soon recognised that the Z6 was in a class above its competitors. As well as an eye relief greater than most other scopes on the market it also offers an extended field of view and magnification, , not to mention the sales that continue to rise unabated. This year is no exception and the number of orders has once again exceeded all expectations.

“I am delighted that we have been able to set a benchmark on the market with the Z6 rifle scope, thanks to its unique quality. This fact is confirmed to us time and again even by the most experienced hunters. In the spirit of our corporate philosophy – constantly improving on what is good – we will, nevertheless, not rest on our laurels. Our highly skilled experts are always finding new ways to further enhance quality. Even though we have almost reached the limits of what is possible in terms of physics, we still have our eye on further improvements,” says Gerd Schreiter, Member of the Executive Board for Technical Operations at SWAROVSKI OPTIK.

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SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, telescopes, rifle scopes, range finders and night sight devices are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2010 was 94 million euro (2009: 87 million euro) and the export ratio is 90%. The company has approx. 700 employees.