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PRESS RELEASES

This section contains the latest press releases issued by SWAROVSKI OPTIK:

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Press

  • 2012-01-17
  • Z6 2nd GENERATION
  • Z6 2nd generation rifle scope with a new design and enhanced features
  • 2012-01-17
  • EL 32 SWAROVISION
  • State-of-the-art technology in a tiny space: New EL 32 binoculars now feature SWAROVISION technology
  • 2011-10-10
  • SWAROVSKI OPTIK RAISES THREATENED PELICANS TO NEW HEIGHTS
  • Dalmatian Pelicans have nested successfully this summer on innovative wooden platforms which lifted their eggs and chicks above seasonal floods and a raid by a Golden Jackal at Bulgaria’s Srebarna Biosphere Reserve.
  • 100,000 Z6
  • SWAROVSKI OPTIK sells its 100,000th Z6 rifle scope
  • 2011-09-22
  • EL RANGE
  • New superior-quality binoculars with integrated range-finder and angle shot programme from SWAROVSKI OPTIK
  • 2011-09-05
  • Legal proceedings against Leica
  • SWAROVSKI OPTIK has more evidence to support suspected infringement of valid intellectual property rights for its Z6 rifle scopes
  • 2011-07-12
  • SWAROVSKI OPTIK with new member of Executive Board for Marketing & Sales
  • Course of Growth to be secured for the years to come
  • 2011-07-07
  • SLC 56 - 15 percent discount
  • SWAROVSKI OPTIK offers 15 percent discount on proven SLC 56 binoculars
  • 2011-06-17
  • Digiscoper of the Year 2011
  • Capture an image, enter and win: "Digiscoper of the Year" competition returns for 2011
  • 2011-05-16
  • CL Companion 30
  • Close at hand: The new CL Companion 30 - compact, impressive performance binoculars in proven SWAROVSKI OPTIK quality.
  • 2011-05-02
  • Practical new accessories
  • SWAROVSKI OPTIK presents practical new accessories
  • 2011-03-11
  • New-generation ballistic programme
  • SWAROVSKI OPTIK introduces its new-generation ballistic programme
  • 2011-03-11
  • EL 50 SWAROVISION
  • The new EL 50 SWAROVISION binoculars from SWAROVSKI OPTIK guarantee more detail at all times
  • 2011-01-19
  • SWAROVSKI OPTIK telescope promotion
  • SWAROVSKI OPTIK's special offer for the New Year: Sensational telescope promotion with attractive saving opportunity
  • 2011-01-18
  • Digiscoper of the Year 2010
  • SWAROVSKI OPTIK announces "Digiscoper of the Year 2010" winner
  • 2011-01-14
  • Austrian State Prize for Architecture
  • SWAROVSKI OPTIK and architects Tatanka jointly awarded Austrian State Prize for Architecture
  • 2011-01-05
  • SWAROVSKI OPTIK Facebook
  • Face to face with our customers: SWAROVSKI OPTIK joins Facebook as a platform for direct contact with its customers and friends
  • 2010-07-19
  • Field Bag
  • More than just a supporting role: The SWAROVSKI OPTIK Field Bag combines practicality and style
  • 2010-07-01
  • Z4i
  • SWAROVSKI OPTIK presents the new high-performance Z4i rifle scope series with classic 4x zoom
  • 2010-06-19
  • Digiscoper of the Year 2010
  • Capture an image, enter and win: SWAROVSKI OPTIK opens the "Digiscoper of the Year 2010" competition
  • 2010-04-26
  • SLC 42 HD
  • Crystal clear, ergonomic and robust: The new SLC 42 HD binoculars from SWAROVSKI OPTIK
  • 2010-03-12
  • The new range of tripods
  • The new range of tripods from SWAROVSKI OPTIK: Faster, lighter and more stable
  • 2010-03-11
  • Ballistic turret - new Z6 models
  • SWAROVSKI OPTIK ballistic turret now available for two more Z6 models
  • 2010-03-11
  • Pannonian Bird Experience 2010
  • Digiscoping made easy: SWAROVSKI OPTIK opens up the world of digiscoping at the "Pannonian Bird Experience 2010"
  • 2010-02-18
  • Continuity of top quality optics secured for the future
  • Dr. Gerd Schreiter succeeding Dipl. Ing. Ludwig Pernstich as Executive Board Member for Technical Operations
  • 2010-02-16
  • Digiscoper of the Year 2009
  • SWAROVSKI OPTIK selects the "Digiscoper of the Year 2009"
  • 2010-02-10
  • EL 42 SWAROVISION
  • The new EL 42 SWAROVISION from SWAROVSKI OPTIK: Razor-sharp clarity right up to the image periphery
  • 2009-10-13
  • Continuation of Kahles
  • SWAROVSKI OPTIK to continue long-established viennese optical company Kahles
  • 2009-09-14
  • Small, lightweight and handy - Pocket Traveler
  • The ideal SWAROVSKI OPTIK pocket binoculars for travelling
  • 2009-08-18
  • The new Swarovski Optik Z5/Z3 1-inch rifle scopes
  • Swarovski Optik is proud to present its new 1-inch rifle scope series, the Z5 and Z3. The new Z3 rifle scopes combine the time-tested, brilliant optics of the AV range with a new, attractive design. With the Z5 series, Swarovski Optik is introducing to the market the first 1-inch rifle scope with innovative 5x zoom providing the demanding hunter with a slim, compact and high-performance rifle scope within this class.
  • 2009-07-03
  • Swarovski Optik is Awarded the Royal Warrant of Appointment as a Tradesman to the Queen
  • The Royal Warrant of Appointment as a Tradesman to the Queen has been awarded for Swarovski Optik KG to Kommerzialrat DI* Helmut Swarovski, Member of the Advisory Board of the Swarovski Group. In January 2009, Swarovski Optik was accepted for a period of five years into the select circle of accredited purveyors to the British royal family.
  • 2009-06-25
  • UCA universal camera adapter
  • One For All
    The unique UCA universal camera adapter from Swarovski Optik
  • 2009-06-02
  • 25-50x W wide-angle zoom eyepiece
  • The innovative 25-50x wide-angle zoom eyepiece from Swarovski Optik guarantees over 25 percent more field of view
  • 2009-05-27
  • The New Magnesium Telescopes
  • The New SWAROVSKI OPTIK Magnesium Telescopes
    A Class Above
  • 2009-05-26
  • Swarovski Optik’s New Global Online Presence
  • User worlds, product animations and a new special Internet platform designed for retail partners invite you to visit the virtual world of Swarovski Optik
  • 2009-03-10
  • New Z6 models
  • SWAROVSKI OPTIK presents three new high-magnification Z6 models completing its Z6 series
  • 2009-03-10
  • EL Traveler
  • EL Traveler - The ideal companion for travelling and for a wide variety of leisure activities. Maximum precision and optical luminosity in a stylish outdoor design.
  • 2009-03-10
  • 60 Years of Swarovski Optik 1949 - 2009
  • Precision and diamond-bright optics at the highest level
  • 2009-03-09
  • Help for the Sociable Lapwing
  • Swarovski Optik and the RSPB Jointly Support BirdLife International: Help for the Sociable Lapwing
  • 2008-12-02
  • Swarovski Optik and explora
  • Swarovski Optik and explora: an exclusive partnership for a memorable nature travel experience
  • 2008-10-28