It is our philosophy to constantly improve what is good, to surprise our customers time and time again and to surpass ourselves.

It is for this reason that we strive every day to optimise and enhance our product range.
Trend-setting industrial technologies, a distinctly innovative spirit and high-quality craftsmanship are the secrets of our success. Freely adapted from the well-known slogan: Vorsprung durch Präzision und Technik. (Head start through precision and technology.) The attention to detail guarantees the maximum possible precision in production, the love of detail shapes our desire for perfection in all areas.

Crystal clear, ergonomic and robust: The new SLC 42 HD binoculars from SWAROVSKI OPTIK

Versatility and robustness are the outstanding characteristics of the popular SLC binoculars from SWAROVSKI OPTIK. SWAROVSKI OPTIK is building on the success of this product line by creating a new, robust, ergonomic SLC model with crystal clear HD optics and a new focusing mechanism.

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The new range of tripods from SWAROVSKI OPTIK: Faster, lighter and more stable

SWAROVSKI OPTIK has supplemented its outstanding product range with a new series of tripods and the new DH 101 tripod head, setting new standards for even lighter products with unique levels of stability. These new additions expand the complete telescope and accessories package provided by the long-established Tyrolean Company and perfectly suited to the needs of demanding users.

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SWAROVSKI OPTIK ballistic turret now available for two more Z6 models

SWAROVSKI OPTIK has chosen to equip two more models from its successful Z6 rifle scope series with a ballistic tower in light of increasing interest. This feature allows hunters to "stay on the spot" when sighting at various distances. Hunters can individually select, effortlessly set and then easily readjust the required distances.

Z6(i) 1.7-10x42
Z6(i) 2-12x50

The new EL 42 SWAROVISION from SWAROVSKI OPTIK: Razor-sharp clarity right up to the image periphery

In 1999, SWAROVSKI OPTIK presented the world’s first ever binoculars with wrap-around grip which, combined with premium optical quality, immediately won over the most demanding users. Today, ten years later, the long-established Austrian company has optimised its EL 42 range and is setting new standards in optical quality with its revolutionary new SWAROVISION technology, innovative field flattener lenses and enhanced coating technology.

More about the new EL 42 SWAROVISION

Swarovski Optik is proud to present its new 1-inch rifle scope series, the Z5 and Z3. The new Z3 rifle scopes combine the time-tested, brilliant optics of the AV range with a new, attractive design. With the Z5 series, Swarovski Optik is introducing to the market the first 1-inch rifle scope with innovative 5x zoom providing the demanding hunter with a slim, compact and high-performance rifle scope within this class.

Z5 rifle scope
Z3 rifle scope

The innovative 25-50x W wide-angle zoom eyepiece from Swarovski Optik guarantees over 25 percent more field of view

Swarovski Optik has added to its eyepiece range a 25-50x W eyepiece which will be available from authorised retailers from the end of April 2009. In addition to its low weight of only 295 g, this new wide-angle eyepiece (field of view 42 m / 1000 m) offers an impressive comfortable wide angle view across the entire magnification range. A unique optical system with aspherical lens ensures an edge-to-edge viewing experience in sharp detail. Like all Swarovski Optik eyepieces it is of course watertight and can be fitted to all the telescopes of the ATM/STM and ATS/STS series.

25-50x W wide-angle zoom eyepiece

The ideal companion for travelling and for a wide variety of leisure activities

Whether on safari or city tour, Camino de Santiago or the Amazon: every journey is an adventure. New impressions, conversations, aromas, glances and views, another world reveals itself to those who are ready for it. To all who open up their senses and who have an eye for detail. For it is specifically the finer points and details which make the moment unique and turn the journey into an unforgettable experience, which is when high-quality binoculars are essential. Perfectly focused, precise and in diamond-bright, lifelike colours, even in poor visibility conditions or at dusk, they provide glimpses which would otherwise remain hidden for ever. They assist the eye and extend the viewing range. Discreetly and with sophistication.

EL 32 Traveler

The New SWAROVSKI OPTIK ATM/STM Telescopes with Magnesium Technology

The outstanding optical quality and ergonomic functionality of SWAROVSKI OPTIK telescopes speaks for itself. Maximum precision with minimum production tolerances, guarantee the unrivalled optical performance of our telescopes. This is evident in the extreme pinpoint detail, lifelike colour reproduction and outstanding peripheral focus. In line with our motto of constantly improving what is good, we have successfully achieved an improvement to a time-tested system. The new ATM/STM series of telescopes stand out, not only for their diamond-bright optic but for the lightweight, yet simultaneously rugged construction of their new magnesium housing.

ATM/STM Telescopes